Save

Do Zoos and Aquariums Promote Attitude Change in Visitors? A Critical Evaluation of the American Zoo and Aquarium Study

In: Society & Animals
Authors:
Randy MalamudGeorgia State University

Search for other papers by Randy Malamud in
Current site
Google Scholar
PubMed
Close
,
Ron BroglioArizona State University

Search for other papers by Ron Broglio in
Current site
Google Scholar
PubMed
Close
,
Lori MarinoEmory University, Email: lmarino@emory.edu

Search for other papers by Lori Marino in
Current site
Google Scholar
PubMed
Close
,
Scott O. LilienfeldEmory University

Search for other papers by Scott O. Lilienfeld in
Current site
Google Scholar
PubMed
Close
, and
Nathan NobisMorehouse College

Search for other papers by Nathan Nobis in
Current site
Google Scholar
PubMed
Close
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

$34.95

Abstract

Modern-day zoos and aquariums market themselves as places of education and conservation. A recent study conducted by the American Zoo and Aquarium Association (AZA) (Falk et al., 2007) is being widely heralded as the first direct evidence that visits to zoos and aquariums produce long-term positive effects on people’s attitudes toward other animals. In this paper, we address whether this conclusion is warranted by analyzing the study’s methodological soundness. We conclude that Falk et al. (2007) contains at least six major threats to methodological validity that undermine the authors’ conclusions. There remains no compelling evidence for the claim that zoos and aquariums promote attitude change, education, or interest in conservation in visitors, although further investigation of this possibility using methodologically sophisticated designs is warranted.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 4870 1102 88
Full Text Views 816 197 13
PDF Views & Downloads 1097 362 17