Save

Free-Riders in the Nonprofit Industrial Complex: The Problem of Flexitarianism

In: Society & Animals
Author:
Corey Lee Wrenn Department of Political Science & Sociology, Monmouth University West Long Branch, New Jersey USA

Search for other papers by Corey Lee Wrenn in
Current site
Google Scholar
PubMed
Close
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

$34.95

Abstract

Social movements have traditionally viewed free-riders as a problem for effective mobilization, but under the influence of the nonprofit industrial complex, it is possible that movements actively facilitate their presence. Free-riders become an economic resource to professionalized movements seeking to increase wealth and visibility in the crowded social movement space by discouraging meaningful attitude or behavior change from their audiences and concentrating power among movement elites. Actively cultivated free-riding is exemplified by the professionalized Nonhuman Animal rights movement which promotes flexitarianism over ethical veganism despite its goal of nonhuman liberation. Major social-psychological theories of persuasion in addition to 44 studies on vegan and vegetarian motivation are examined to illustrate how free-rider flexitarianism is at odds with stated goals, thereby suggesting an alternative utility in flexitarianism as a means of facilitating a disengaged public.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 878 236 26
Full Text Views 160 69 12
PDF Views & Downloads 252 102 4