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Understanding Iranian Livestock Breeders’ Intentions and Behavior Regarding Nonhuman Animal Welfare

In: Society & Animals
Authors:
Fatemeh Salari Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan Mollasani, Ahvaz Iran

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Masoud Yazdanpanah Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan Mollasani, Ahvaz Iran

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Jafar Yaghoubi Department of Agricultural Extension, Communication and Rural Development, University of Zanjan Iran

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Masoumeh Forouzani Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan Mollasani, Ahvaz Iran

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Abstract

While there is a large body of literature on the behavior of stockpersons with regard to nonhuman animal welfare in developed countries, no such study has yet been carried out in the developing countries. This study uses an extended model of the Theory of Planned Behavior to predict stockpersons’ intentions and behavior regarding animal welfare. The study was designed as a cross-sectional survey. The population of interest consisted of stockpersons in the Sirjan district in the Kerman province, Iran. We found that attitude, moral norms, and perceived behavioral control are significant predictors of intention regarding animal welfare. These three variables predicted 36% of the variance in animal welfare intentions. Furthermore, regression revealed that intention, moral norms, and perceived behavioral control are significant predictors of behavior regarding animal welfare. These three variables predicted 39% of the variance in animal welfare behavior.

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