Examining Sport Fans and the Endangered Species Who Represent Their Affiliated Team Mascots
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Abstract
The purpose of this study was to explore the relationship sport fans have with their mascots when represented by a nonhuman animal who is a member of an endangered species group. Adopting a shared responsibility perspective, this study examined the level of knowledge sport fans possess about their endangered species mascot and how sport fan identity might impact one’s desire to learn more. Findings supported the hypothesis that highly identified fans would want to learn more about the endangered species, thus suggesting that sport organizations may be in an advantageous position to create change through organizational initiatives and practices involving partner organizations and in-house conservation efforts.
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Examining Sport Fans and the Endangered Species Who Represent Their Affiliated Team Mascots
In: Society & AnimalsSearch for other papers by Melanie Sartore-Baldwin in
Current site
Google Scholar
PubMed
Search for other papers by Brian McCullough in
Current site
Google Scholar
PubMed
Abstract
The purpose of this study was to explore the relationship sport fans have with their mascots when represented by a nonhuman animal who is a member of an endangered species group. Adopting a shared responsibility perspective, this study examined the level of knowledge sport fans possess about their endangered species mascot and how sport fan identity might impact one’s desire to learn more. Findings supported the hypothesis that highly identified fans would want to learn more about the endangered species, thus suggesting that sport organizations may be in an advantageous position to create change through organizational initiatives and practices involving partner organizations and in-house conservation efforts.
| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 824 | 225 | 9 |
| Full Text Views | 86 | 28 | 0 |
| PDF Views & Downloads | 176 | 60 | 0 |