Content and Discourse Analysis of Cruelty towards Stray Dogs as Presented in Chinese Social Media

In: Society & Animals
Thomas William Whyke Department of Foreign Languages, Ningbo University Ningbo, Zhejiang China

Search for other papers by Thomas William Whyke in
Current site
Google Scholar
Joaquin López-Múgica Department of Liberal Arts, University of Wenzhou-Kean China

Search for other papers by Joaquin López-Múgica in
Current site
Google Scholar
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



After recent reports emerged of a third arson attack on stray dog kennels in China’s Shandong province, those who have shown both hostility towards and support for the dogs and others involved in this event on Chinese social media have appeared. By analyzing posts and user attitudes on China’s Weibo and Baidu Tieba towards such kinds of media reports of stray dog cruelty, this article answers what the differing outlooks are on cruelty to stray dogs in contemporary Mainland China. The purpose of this article is therefore to attempt to increase a deeper understanding of the portrayal and response to certain forms of misconduct to stray dogs in user-generated contents in social media today. Several thematic demonstrations of cruelty are identified, and criticism/activism, compassion, and animosity are included. These themes are not limited, with some reports including aspects of several themes.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 2093 270 82
Full Text Views 406 323 3
PDF Views & Downloads 640 511 6