Beauty in Context

Towards an Anthropological Approach to Aesthetics

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This is the first study to survey the field of the anthropology of aesthetics, which during the last few decades has emerged on the cross-roads between anthropology and non-Western art scholarship.
While critically examining the available literature, thereby addressing such basic issues as the existence of aesthetic universals, the author elaborates on a central thesis which concerns the relationship between aesthetic preference and sociocultural ideals. Drawing on empirical data from several African cultures, he demonstrates that varying notions of beauty are inspired by varying sociocultural ideals, thus shedding light on the phenomenon of cultural relativism in aesthetic preference.
Emphasizing unity within diversity, the systematic anthropological approach offered in this volume invites the reader to reconsider aesthetic preference from an empirical, cross-cultural, and contextual perspective.

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Wilfried van Damme, Ph.D. (1993), University of Ghent, specializes in the anthropology of art and easthetics. Previous publications include A Comparative Analysis concerning Beauty and Ugliness in Sub-Saharan Africa ( Ghent, 1987). He is presently working as a postdoctoral researcher at the University of Ghent.
All those interested in considering art and aesthetics in their sociocultural context, including art scholars, anthropologists, sociologists, aestheticians, philosophers of culture, and art educators.