This volume offers unique interdisciplinary views on issues in communication and culture with a central focus on Chinese perspectives as China and the world face the 21st century. These perspectives are based upon comparative data and East-West cross-cultural experience. Seventeen chapters, plus an introductory chapter that places the topics in perspective, report and interpret data here for the first time. The majority of the contributors are Chinese scholars from various disciplines, who now share their research on communication with Western as well as Eastern readers. The common thread of the essays is the way in which communication influences culture and cultural dimensions impact the processes of communication. The authors represent scholars from education, communication studies, mass communication, intercultural communication, sociology, rhetoric, literature, law, linguistics, telecommunications, international relations, journalism, and sociolinguistics.
Part I presents cultural perspectives on ethics, East-West relations, translation issues, cross-cultural competence, persuasion, journalistic acculturation, and gender representation in advertisements. Part II addresses international and intercultural communication as seen in comparative campus cultures, cross-cultural interaction between Chinese and Americans, the practice of taijiquan, the media depiction of watching, the legal implications of the internet, and the issues of nation building. Part III focuses on mediated communication issues in Chinese films, China's media campaign for the olympics, Chinese youth's use of Western media, talk radio in China, and the use of new technologies in the post-Cold War era.
Acknowledgements. About the Contributors. D. Ray HEISEY: Introduction: Communication and Culture Influencing Each Other. PART I: CULTURAL PERSPECTIVES. Wenxiang GONG: The Role of Ethics in Persuasive Communication - A Comparative Study of Aristotle's Ethos and the Confucian Correctness of Names. Shijie GUAN: The Prospects for Cross-Cultural Communication between China and the West in the 21st Century. Yihong GAO: Translatability of Cultural Perspectives: A Case Presentation. Akira MIYAHARA: Philosophical Issues in Cross-Cultural Research on Communication Competence between Asians and Westerners. Rita MEI CHING NG: The Influence of Collectivism-Individualism on Persuasion in Chinese and American Cultures. Joyce Y.M. NIP: Clash and Compatibility of Journalistic Cultures: Mainland China and Hong Kong. Yew MENG CHENG: Gender Representation and Postmodernism in Hong Kong Advertisements. PART II: INTERNATIONAL AND INTERCULTURAL COMMUNICATION. Xiangming CHEN: Campus Culture Across Cultures - Chinese Students' Relational Life in U.S. Universities. Mei ZHONG: Perceived Intercultural Communication Competence in Cross Cultural Interactions between Chinese and Americans. Suzanne SCOLLON: Identity Through the Embodiment of Authoritative Gesture: The Practice of Taijiquan in Hong Kong. Ron SCOLLON: The Depicted Watch: Cross-Cultural Variation in Media Pictures of People Watching Others in Hong Kong and China. Eric B. EASTON: Values, Borders and the Internet: A Case Study. John R. RIDER: The Role of Mass Media in Nation Building. PART III: MEDIATED COMMUNICATION. Catherine COLLINS and Patricia VARAS: Constructing/Deconstructing/Reconstructing: Chinese Film and the (Re)presentation of Women for the West.