Financial disclosure has become a crucial component of corporate communication. Through this process, companies aim to provide information and project an image of trustworthiness in response to on-going ethical concerns in the world of finance.
Rhetoric in financial discourse provides new insights into how companies communicate with key stakeholders, not only to boost transparency, but also to attract investment. The book offers an in-depth linguistic analysis of the rhetorical dimension of financial communication. It focuses on two technology-mediated genres which are widely used, yet remain largely unexplored from a rhetorical perspective: earnings presentations and earnings releases. Using an innovative methodological approach, the book shows how corporate speakers and writers use distinctive rhetorical strategies to achieve their professional goals. It includes a practical discussion of how the findings can be exploited to develop state-of-the-art corporate communication courses and to improve the effectiveness of financial disclosure in professional settings.
The book contributes to an enhanced understanding of the language of finance, representing a discourse community that involves and impacts the lives of many people around the world. It will be of interest to several communities of practice, including language researchers, discourse analysts, corpus linguists, finance and communication academics, students of business and finance, and professionals of financial communication.
Belinda Crawford Camiciottoli is Associate Professor of English Language and Linguistics at the University of Pisa. Her research focuses on business discourse in both academic and corporate settings. She has published in leading journals, including
Discourse & Communication, Business Communication Quarterly and
English for Specific Purposes. She is the author of
The Language of Business Studies Lectures (2007). She has taught business and organizational communication courses for universities based in Italy, the US and the UAE.
Table of contents
List of tables and figures
The three-pronged analytical approach
Evaluation as a rhetorical strategy
Attitude: evaluative adjectives
Engagement: concessive connectives
Graduation: intensifiers and mitigators
Appendix 1: Keyness scores in the EP corpus
Appendix 2: Keyness scores in the ER corpus
Appendix 3: Evaluative adjectives in the EP corpus
Appendix 4: Evaluative adjectives in the ER corpus