Lotteries, Art Markets, and Visual Culture examines lotteries as devices for distributing images and art objects, and constructing their value in the former Low Countries. Alongside the fairs and before specialist auction sales were established, they were an atypical but popular and large-scale form of the art trade. As part of a growing entrepreneurial sensibility based on speculation and a sense of risk, they lay behind many innovations. This study looks at their actors, networks and strategies. It considers the objects at stake, their value, and the forms of visual communication intended to boost an appetite for ownership. Ultimately, it contemplates how the lottery culture impacted notions of Fortune and Vanitas in the visual arts.
Sophie Raux, Ph. D. (1993), Université de Lille, is Professor of Early Modern Art History at Université Lumière Lyon 2. Her research and publications focus primarily on the history of the art trade in the Southern Netherlands and France.
AcknowledgementsList of Figures, Graphs and Tables List of AbbreviationsIntroduction 1
Origin and Typology of Lotteries in the Low Countries 1 Historical and Historiographical Context 2 Lottery Typology in the Sixteenth-Century Netherlands 3 The Upsurge in Commercial Lotteries 2
The Machinery of Success: Expert Valuation—Exhibition—Draw 1 Building Trust 2 Make Known, Make Seen: The Visual Means of Mediatization 3 Theatralization: The Public Draw as Urban Spectacle 3
Visualizing the Material and Moral Stakes of Institutional Lotteries 1 Illustrated Posters: A Feature of the Visual Culture of the Low Countries 2 Exploiting the Image’s Power of Persuasion 3 Theatralization and Dramatization: The Human Impact 4
Lottery Posters and Booklets: The Role of Print in Structuring the Art Worlds 1 Lottery Posters in the United Provinces 2 Booklets and Catalogues: New Tools of Mediation and Encouragement to Gamble 3 A New Image of the Art Trade and Material Pleasure 5
Commercial Lotteries in the Spanish Netherlands: Actors, Networks, Risks, and Profits 1 Painter Claude Dorizi’s Lottery in Mechelen (1559–1560) 2 The Invention of Immediate-draw Itinerant Commercial Lotteries 3 Political-economic Conflicts of Interest between Central Government and Local Authorities 4 Networks, Risks, and Profits 6
At the Heart of the Commercial Lotteries 1 Abundance, Luxury, and Diversity 2 New Images and New Luxuries 3 Sartorial Appearances and Domestic Items 7
The Mirage of Art and Wealth. The Lottery’s Economic, Social, and Cultural Impacts 1 A Pseudo-Mechanism for Distributing Luck Fairly and Democratically 2 Lotteries and Local Trade. Ripple Effect or Competition? 3 From the Material Temptation of the Lottery Displays to Moral Reflections on Vanity and Fortune: The Watershed Years of 1590–1610
ConclusionAppendicesBibliography 1 Unpublished Primary Sources 2 Published Primary Sources 3 Secondary Litterature
Those interested in the interlinked history of lotteries, art markets, and visual and material culture, particularly art and culture historians and readers of social, economic, and urban history.