Multiple Globalizations: Linguistic Landscapes in World-Cities


This work studies aspects of the symbolic construction of public spaces by means of linguistic resources (i.e. linguistic landscapes or LLs) in a number of world-cities. The sociology of language leads us to this field and to study the intermingling impacts of globalization, the national principle and multiculturalism – each one conveying its own distinct linguistic markers: international codes, national languages and ethnic vernaculars. Eliezer and Miriam Ben-Rafael study the configurations of these influences, which they conceptualize as multiple globalization, in the LLs of downtowns, residential quarters, and marginal neighborhoods of a number of world-cities. They ask how far worldwide codes of communication gain preeminence, national languages are marginalized and ethnic vernaculars impactful. They conclude by suggesting a paradigm of multiple globalizations.

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Eliezer Ben-Rafael, Ph.D. (1974), Hebrew University of Jerusalem, is Professor Emeritus of Sociology at the Tel-Aviv University. He has published and edited many books on Globalization, the Israeli society, identity and language, including Handbook of Israel: Major Debates (2 vols) (De Gruyter, 2016). Miriam Ben-Rafael, Ph.D. (1998), Tel-Aviv University, is Independent Researcher in sociolinguistics. She has published in the area of bilingualism and English penetration of French, including, with Eliezer Ben-Rafael, Sociologie et Sociolinguistique des Francophonies Israéliennes (Peter Lang, 2013).
",,, the book is valuable for providing an overarching framework of societal influences upon the LL of world-cities. Scholars will also benefit immensely from the authors' summaries of a wealth of sociological theory bearing upon modernity, globalisation, multiculturalism and transnational diasporas, and nationhood." - Robert A. Troyer, Western Oregon University, in: Journal of Multilingual and Multicultural Development

“This volume is undoubtedly a very solid contribution to the rather new field of LL (Linguistic Landscapes): on the one hand because of its sound grounding in sociological theory on globalization and multiculturalism, and on the other, for the promising theoretical model Ben-Rafael and Ben-Rafael have elaborated of a LL paradigm for multiple globalizations.” - Christine Hélot, University of Strasbourg, in: Linguistic Landscape 6/1 (2020)
List of Figures, Illustrations and Tables


1 Investigating Multiple Globalizations
 1 Linguistic Landscapes
 2 World-cities and Globalization
 3 Multiculturalism
 4 The National Principle
 5 Research Questions and the Theoretical Argument
 6 In Search of Singularities

2 Methodologies and Research Objectives
 1 The Research Settings
 2 Collecting and Analyzing Data
 3 Summing Up

3 Berlin
 1 Introduction
 2 Globalization in Downtowns
 3 Galeries Lafayette
 4 A Residential Middle-Class Neighborhood
 5 A Turkish-Speaking Area
 6 A Mixed Turkish-Arab Area
 7 Where Arabic-Speakers Dominate
 8 Conclusion

4 Paris
 1 Introduction
 2 The Champs Elysées
 3 Chinatown
 4 Jewish Sarcelles-Pletzel
 5 Islam at the Goutte d’Or
 6 Conclusion

5 Brussels
 1 A Hub of Contradictions
 2 Downtown Brussels
 3 French-Speaking Neighborhoods
 4 Flemish Areas
 5 Arab Muslim Neighborhoods
 6 The sub-Saharan Quarter
 7 The Asian Quarter
 8 The Turkish Neighborhood
 9 The European Quarter
 10 Conclusion

6 London
 1 Introduction
 2 Central London’s LL
 3 Golders Green
 4 Chinatown in Soho
 5 London’s Little India
 6 Conclusion

7 Tel Aviv-Jaffa
 1 Introduction
 2 Downtowns
 3 Ramat Hasharon
 4 Bnei Brak
 5 Old Rosh Ha’Ayin
 6 Ajami
 7 The Central Bus Station
 8 Conclusion

8 Downtowns Around the World
 1 Introduction
 2 Tokyo-Yokohama
 3 New Delhi
 4 Addis Ababa
 5 Three cases not too far away

9 An LL Paradigm for Multiple Globalizations
 1 The Sociological Perspective
 2 Configurations in Downtowns
 3 Residential Areas
 4 Ethno-cultural Quarters
 5 Empirical Conclusions: Answering the Research Questions

10 Emblems of Singularities
 1 Introduction
 2 The Wall of Berlin: The East Gallery
 3 Paris under-the-ground
 4 Brussels’ Comic Strip Murals
 5 London’s Double-Decker Buses
 6 Tel Aviv: the Florentin neighborhood
 7 Conclusion

11 General Conclusions
 1 A sociology of Linguistic Landscape
 2 From Modernity to Multiple Modernities
 3 Globalization Instead of Modernity?
 4 Multiculturalism and Transnational Diasporas
 5 The Pertinence of the Nation
 6 Multiple Globalizations

Appendix 1: Indexes of Globalization
Appendix 2: Major Areas of Destination for Contemporary Migration Flows
Appendix 3: Number of Civil Servants per Population (Selected European Countries)

All interested in world-cities as foci of globalization, multiculturalism and the authority of the State. From these perspectives, this book is addressed to those interested in multilingual linguistic landscapes.
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