How do we understand the characteristically extensive presence of imagery in biblical prophecy? Poetic metaphor in prophetic writings has commonly been understood solely as an artistic flourish intended to create certain rhetorical effects. It thus appears expendable and unrelated to the core content of the composition—however engaging it may be, aesthetically or otherwise. Job Jindo invites us to reconsider this convention. Applying recent studies in cognitive science, he explores how we can view metaphor as the very essence of poetic prophecy—namely, metaphor as an indispensable mode to communicate prophetic insight. Through a cognitive reading of Jeremiah 1-24, Jindo amply demonstrates the advantage and heuristic ramifications of this approach in biblical studies.