The East Asian Modern Girl

Women, Media, and Colonial Modernity During the Interwar Years

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The East Asian Modern Girl reports the long-neglected experiences of modern women in East Asia during the interwar period. The edited volume includes original studies on the modern girl in Taiwan, Korea, Manchuria, Japan, Shanghai, and Hong Kong, which reveal differentiated forms of colonial modernity, influences of global media and the struggles of women at the time. The advent of the East Asian modern girl is particularly meaningful for it signifies a separation from traditional Confucian influences and progression toward global media and capitalism, which involves high political and economic tension between the East and West. This book presents geo-historical investigations on the multi-force triggered phenomenon and how it eventually contributed to greater post-war transformations.

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Preliminary Material
Pages: i–xii
Introduction
Pages: xiv–9
Progressive or Immoral?
Representations of the Modern Girl in Print Media of 1930s Taiwan
Pages: 28–45
Modernity through Heterogeneity
Historicizing the Modern Girl in Colonial Korea
Pages: 46–73
Urban Intrigues
Crime, Romance, and the Modern Girl in Colonial Korean Detective Fiction
Pages: 74–91
Colonial Modernity, Beauty, Health, and Hygiene
Centering on Japanese Cosmetics, Cleaning Supplies, and Medicine Advertisements in Shengjing Times (Shengjing Shibao)
Pages: 92–129
The Wartime Modern Girl in Japan
Changes in Female Images in Cosmetic Advertisements of Housewife’s Friend (Shufu no Tomo) from the 1930s to the 1940s
Pages: 130–147
The Framed Female Image
A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters during the 1910s–1930s
Pages: 168–195
Conclusion
Pages: 196–201
Bibliography
Pages: 202–208
Index
Pages: 209–212
Sumei Wang, Ph.D. (2008), Lancaster University, is Professor of Media Studies at National Chengchi University in Taiwan. She has published articles on mass media and modernity in Historical Journal of Film, Radio, and Television and Journal of Sport and Social Issues.
All interested in the modern girl and mass media, consumption and globalization and the history of interwar East Asia.
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