The Cold War in Universities

U.S. and Soviet Cultural Diplomacy, 1945–1990

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In Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945–1990 Natalia Tsvetkova recounts how the United States and the Soviet Union aspired to transform overseas academic institutions according to their political aims during the Cold War.
The book depicts how U.S. and Soviet attempts to impose certain values, disciplines, teaching models, structures, statutes, and personnel at universities in divided Germany, Afghanistan, Ethiopia, both Vietnams, and Cuba as well as Guatemala were foiled by sabotage, ignorance, and resistance on the part of the local academic elite, particularly professors.
Often at odds with local academic communities, U.S. and Soviet university policies endured unexpected frustrations as their efforts toward Americanization and Sovietization faced developmental setbacks, grassroots resistance, and even political fear.

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Natalia Tsvetkova is Professor of History and Head of the American Studies Department at St. Petersburg State University, Russia. She writes about cultural Cold War, cultural diplomacy and extensively about current public and digital diplomacy.
"The Cold War in Universities deserves praise and attention because it covers a long period of US and Soviet cultural diplomacy and does the important job of explaining the similarities between Americanization and Sovietization and dispelling the notion of an alleged soft/hard diplomacy dichotomy between them." – Nicholas Seay, in: H-Socialisms, H-Net Reviews December (2022).
Scholars and university students in the fields of history, history of education, Cold War studies, Cultural Cold War studies, foreign policy, history of international relations, public diplomacy, cultural diplomacy, American studies, and Russian studies.
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