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Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii
Series: - Brill Studies in Greek and Roman Epigraphy, Volume: 22
Author:
Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.
Anna Miączewska, PhD (2019), works as a Lecturer at the Maria Curie-Skłodowska University in Lublin, Poland. She is an archaeologist and historian specialising in the ancient Roman history of the Late Roman Republic and early principate period. She is the author of
Roman Discus Lamps: Studies in the Significance and Meaning of Gladiatorial Images (Institute of European Culture, Adam Mickiewicz University in Poznań, 2015).
Acknowledgements
List of Figures
Abbreviations
Ancient Sources
Introduction
1 Advertising in the Historical Context
1 Introduction: Historians and the World of Advertising
2 Advertising Methods in the Roman World
3 Characteristics of edicta, acclamationes, and libelii gladiatorum
4 Reading edicta as Advertisements
2 Spaces for Advertising in Pompeii
1 Introduction: Cognitive Stage of the Advertising Process
2 Advertising within the City Walls: Location and Spatial Context
3 Advertising Outside the City Walls: Location and Spatial Context
3 Reading Advertisements in Pompeii
1 Introduction: Semantic Stage of the Advertising Process
2 Technical Execution of edicta
3 Textual Elements of edicta
4 Format, Shape, and Colour of edicta
4 Responses to Advertising in Pompeii
1 Introduction: Behavioural Stage of the Advertising Process
2 Acclamationes and Organisers of Shows
3 Programmes of Shows: libelli and Pseudo-libelli
4 Graffiti and Supporters of Gladiatorial Fights
Conclusion
Appendix 1
1 Pompeii
Appendix 2
1 Pompeii
2 Herculaneum
Bibliography
Index of inscriptions
Index of people
Index of places
List of Figures
Abbreviations
Ancient Sources
Introduction
1 Advertising in the Historical Context
1 Introduction: Historians and the World of Advertising
2 Advertising Methods in the Roman World
3 Characteristics of edicta, acclamationes, and libelii gladiatorum
4 Reading edicta as Advertisements
2 Spaces for Advertising in Pompeii
1 Introduction: Cognitive Stage of the Advertising Process
2 Advertising within the City Walls: Location and Spatial Context
3 Advertising Outside the City Walls: Location and Spatial Context
3 Reading Advertisements in Pompeii
1 Introduction: Semantic Stage of the Advertising Process
2 Technical Execution of edicta
3 Textual Elements of edicta
4 Format, Shape, and Colour of edicta
4 Responses to Advertising in Pompeii
1 Introduction: Behavioural Stage of the Advertising Process
2 Acclamationes and Organisers of Shows
3 Programmes of Shows: libelli and Pseudo-libelli
4 Graffiti and Supporters of Gladiatorial Fights
Conclusion
Appendix 1
1 Pompeii
Appendix 2
1 Pompeii
2 Herculaneum
Bibliography
Index of inscriptions
Index of people
Index of places
The book is aimed at scholars, academic institutions, and specialised libraries interested in ancient methods of advertising, Pompeian epigraphy, and the world of gladiatorial games.