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The Brand of Print

Marketing Paratexts in the Early English Book Trade

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Andrea Silva

The Brand of Print offers a comprehensive analysis of the ways in which printers, publishers, stationers, and booksellers designed paratexts in order to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print both branded their markets by crafting relationships with readers and articulating the unique value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, teach, and digitize early modern texts.

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Edited by Olga Voronina

A Companion to Soviet Children’s Literature and Film offers a comprehensive and innovative analysis of Soviet literary and cinematic production for children. Its contributors contextualize and reevaluate Soviet children’s books, films, and animation and explore their contemporary re-appropriation by the Russian government, cultural practitioners, and educators.

Celebrating the centennial of Soviet children’s literature and film, the Companion reviews the rich and dramatic history of the canon. It also provides an insight into the close ties between Soviet children’s culture and the Avant-Garde aesthetics, investigates early pedagogical experiments of the Soviet state, documents the importance of translation in children’s literature of the 1920-80s, and traces the evolution of heroic, fantastic, historical, and absurdist Soviet narratives for children.

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Heather McAlpine

In this book, Heather McAlpine argues that emblematic strategies play a more central role in Pre-Raphaelite poetics than has been acknowledged, and that reading Pre-Raphaelite works with an awareness of these strategies permits a new understanding of the movement’s engagements with ontology, religion, representation, and politics. The emblem is a discursive practice that promises to stabilize language in the face of doubt, making it especially interesting as a site of conflicting responses to Victorian crises of representation. Through analyses of works by the Pre-Raphaelite Brotherhood, Christina Rossetti, Dante Gabriel Rossetti, Gerard Manley Hopkins, A.C. Swinburne, and William Morris, Emblematic Strategies examines the Pre-Raphaelite movement’s common goal of conveying “truth” while highlighting differences in its adherents’ approaches to that task.

Le Jeu de l'ambiguïté et du mot

Ambiguïté intentionnelle et Jeu de mots chez Apollinaire, Prévert, Tournier et Beckett

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Nicolaas van der Toorn

Malgré leur apparente disparité, Apollinaire, Prévert, Tournier et Beckett partagent leur prédilection pour l’ambiguïté en général et leur goût pour le jeu de mots en particulier. La fonctionnalité littéraire qu’ils confèrent aux doubles sens et au jeu de mots ne se limite pas à la plaisanterie ou au divertissement cérébral. Bien au contraire, elle est souvent à l’origine d’évocations sérieuses et d’implications tragiques. Qui plus est, l’ambiguïté intentionnelle et le jeu de mots peuvent être à la base de la genèse et de la structuration de leurs œuvres.

Despite their apparent disparity, Apollinaire, Prévert, Tournier and Beckett share their predilection for ambiguity in general and for puns in particular. The literary function they confer to double meanings and puns is not limited to humor or entertainment. On the contrary, it often generates serious reflections and tragic plots. Moreover, intentional ambiguity and puns can be the basis for the genesis and structuring of their works.

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Jake Poller

Aldous Huxley and Alternative Spirituality offers an incisive analysis of the full range of Huxley’s spiritual interests, spanning both mysticism (neo-Vedanta, Taoism, Mahayana and Zen Buddhism) and Western esotericism (mesmerism, spiritualism, the paranormal). Jake Poller examines how Huxley’s shifting spiritual convictions influenced his fiction, such as his depiction of the body and sex, and reveals how Huxley’s use of psychedelic substances affected his spiritual convictions, resulting in a Tantric turn in his work. Poller demonstrates how Huxley’s vision of a new alternative spirituality in Island, in which the Palanese select their beliefs from different religious traditions, anticipates the New Age spiritual supermarket and traces the profound influence of Huxley’s ideas on the spiritual seekers of the twentieth century and beyond.

Poetik der Nation

Englishness in der englischen Romantik

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Ulrike Kristina Köhler

This comparative study focuses on the manifestations of Englishness in various literary genres of English Romanticism. Political essays, travelogues, the Gothic novel and balladry are scrutinized from a production-oriented and context-sensitive perspective and through an imagological lens. This book centres around the interplay between national stereotypes and genre-specific (and nationally unspecific) tropes and conventions. Attention is given to the implied reader, cultural knowledge, the narrative situation and to focalization, as well as lyric-specific elements. The book demonstrates how narratology, cultural memory studies, reception theory, rhetoric and text linguistics can be integrated more effectively into the toolkit of imagology. This will allow national images to be deconstructed in a more fine-grained manner.

Diese vergleichende Fallstudie richtet den Blick auf die Erscheinungsformen von Englishness in Gattungen der englischen Romantik. Aus einer produktionsästhetischen wie kontextbewussten Perspektive legt sie den politischen Essay, den Reisebericht, die Gothic novel und die Ballade unter das imagologische Mikroskop. Dabei gilt das Interesse dem Zusammenspiel von nationalen Stereotypen und Topoi mit Gattungselementen ohne nationale Konnotation. Der Adressat, kulturelles Wissen, Erzählsituation und Fokalisierung sowie lyrikspezifische Elemente stehen dabei im Fokus. In theoretischer Hinsicht zeigt dieses Buch, wie sich das Handwerkszeug der Narratologie, der kulturwissenschaftlichen Gedächtnisforschung, der Rezeptionsästhetik, der Rhetorik und der Textlinguistik weit stärker als bisher gewinnbringend in das Analyseinstrumentarium der Imagologie integrieren lässt. So lassen sich nationenbezogene Bilder zukünftig nuancierter nachzeichnen und im Zuge dessen besser dekonstruieren.

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Paolo Euron

This book introduces the reader to the literary work and to an understanding of its cultural background and its specific features. In doing so, it refers to two main traditions of Western culture: one of aesthetics and the theory of art and the other of literary theory. In our postmodern world, language and artistic creation (and above all literature as the art of language) occupy a special role in understanding of the human world and become existential issues. A critical attitude requires knowledge of the relevant past in order to understand what we are today. The author presents key topics, ideas, and representatives of aesthetics, theory, and the interpretation of works of art in an historical perspective, in order to explain the Western tradition with constant attention to the present condition.

Aesthetics, Theory and Interpretation of the Literary Work offers an outline of essential concepts and authors of aesthetics and theories of the literary work, presenting basic topics and ideas in their historical context and development, considering their relevance to the contemporary debate, and highlighting the specificity of the experience of the art work in our present world. The best way to approach a work of art is to enjoy it. In order to enjoy a literary work, we have to consider its correct context and its specific artistic qualities. Aesthetics, Theory and Interpretation of the Literary Work is conceived as a general and enjoyable introduction to the experience of the work of art in Western culture.

Ambitious Antiquities, Famous Forebears

Constructions of a Glorious Past in the Early Modern Netherlands and in Europe

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Karl A.E. Enenkel and Konrad Adriaan Ottenheym

This monograph studies the constructions of ‘impressive’ historical descent manufactured to create ‘national’, regional, or local antiquities in early modern Europe (1500-1700), especially the Netherlands. This was a period characterised by important political changes and therefore by an increased need for legitimation; a need which was met using historical claims. Literature, scholarship, art and architecture were pivotal media that were used to furnish evidence of the impressively old lineage of states, regions or families. These claims related not only to Classical antiquity (in the generally-known sense) but also to other periods that were regarded as periods of antiquity, such as the chivalric age. The authors of this volume analyse these intriguing early modern constructions of appropriate “antiquities” and investigate the ways in which they were applied in political, intellectual and artistic contexts in Europe, especially in the Northern Low Countries.

Bodies in Flux

Embodiments at the End of Anthropocentrism

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Edited by Barbara Braid and Hanan Muzaffar

This volume offers an insight into a selection of current issues of embodiment and other related aspects, such as identity, gender, disability, or sexuality, discussed on the basis of examples from contemporary culture and social life. Inspired by Donna Haraway’s concept of the cyborg as a transgressor of boundaries, the book examines fluidity of post-human bodies – from cyber relations to others and to self, enabled by the latest technologies, through fragmented, prostheticised, monstrous or augmented body of popular culture and lifestyles, to the dis/utopian fantasies offered by literary texts – showing how difficult it still is in current culture to let go of the stable boundaries towards the post-gender world Haraway imagines.

Contributors are Dawn Wooley, Anna Pilińska, Barbara Braid, Jana Reynolds, Julio Ernesto Guerrero Mondaca, Ana Gabriela Magallanes Rodríguez, Katharina Vester, Wojciech Śmieja and Hanan Muzaffar.

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Joseph D. Kuzma

This work offers an exploration and critique of Blanchot’s various engagements with psychoanalysis, from the early 1950s onward. Kuzma highlights the political contours of Blanchot’s writings on Freud, Lacan, Leclaire, Winnicott, and others, ultimately suggesting a link between these writings and Blanchot’s broader attempts at rethinking the nature of human relationality, responsibility, and community. This book makes a substantive contribution to our understanding of the political and philosophical dimensions of Blanchot’s writings on madness, narcissism, and trauma, among other topics of critical and clinical relevance. Maurice Blanchot and Psychoanalysis comprises an indispensable text for anyone interested in tracing the history of psychoanalysis in post-War France.