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Covering all seven countries on the isthmus, this volume presents the first collection of original linguistic studies on Central American Spanish varieties, which have long been neglected in Hispanic Linguistics. The analyses in this collection span across disciplines such as sociolinguistics, corpus linguistics, bilingualism, historical linguistics, and pragmatics. This volume bridges the gap between international and Central American scholars, as it highlights the work that has already been done by Central American scholars but is relatively unknown to scholars outside of the region. It also introduces readers to more recent work that sheds new light on Central American Spanish varieties, from both urban and rural settings as well as in bilingual communities where Spanish is in contact with indigenous languages.
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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.