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Sports Semiotics applies semiotics (and other disciplines, secondarily) to analyse the social, cultural, economic and psychological significance of sports. It includes a primer on semiotic theory, sections on the analysis of wrestling by Roland Barthes in his book Mythologies, as well as sections on football and the sacred, the Super Bowl, and the semiotics of televised baseball.
Volume 1: Interactive, Contrastive, and Cultural Representational Approaches
How do you react to an intercultural situation that you do not understand? There are four options. You wait until it’s over. You adjust your behavior and “do as the natives do.” You blame the other as strange and stupid. Or you start to wonder by thinking about yourself and the other(s). This last option is called a Rich Point. This book provides an overview of research into intercultural communication. It is not a handbook, but offers nine studies that illustrate the reflection process from different scholarly perspectives. The approaches in this volume are the interaction approach, contrastive approach and cultural representational approach.
Volume 2 offers nine additional chapters exemplifying the multilingualism approach and transfer approach including research into intercultural competences. Together, the chapters illustrate the essence of the essentialism and non-essentialism debate regarding diversity and inclusion.
Volume 2: Multilingual and Intercultural Competences Approaches
How do you react to an intercultural situation that you do not understand? There are four options. You wait until it's over. You adjust your behavior and “do as the natives do.” You blame the other as strange and stupid. Or you start to wonder by thinking about yourself and the other(s). This last option is called a Rich Point. This book provides an overview of research into intercultural communication. It is not a handbook but offers nine studies that illustrate the reflection process from different scholarly perspectives. The approaches in this volume are the multilingualism approach and transfer approach including research into intercultural competences. Volume 1 offers nine additional chapters exemplifying the interaction approach, contrastive approach, and cultural representational approach. Together, the chapters illustrate the essence of the essentialism and non-essentialism debate regarding diversity and inclusion.