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The Brand of Print

Marketing Paratexts in the Early English Book Trade

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Andrea Silva

The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.

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Edited by Madalina Toca and Dan Batovici

Ancient translations of late antique Christian literature serve to spread the body of knowledge to wider audiences in often radically new cultural contexts. For the texts which are translated, their versions are not only sometimes crucial textual witnesses, but also important testimonies of independent strands of reception, cast in the cultural context of the new language. This volume gathers ten contributions that deal with translations into Latin, Syriac, Armenian, Georgian, Coptic, Old Nubian, Old Slavonic, Sogdian, Arabic and Ethiopic, set in dialog in order to highlight the range of problems and approaches involved in dealing with the reception of Christian literature across the various languages in which it was transmitted.

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Edited by Anne-Pascale Pouey-Mounou and Paul J. Smith

For this bilingual (English-French) anthology of early modern fictitious catalogues, selections were made from a multitude of texts, from the genre’s beginnings (Rabelais’s satirical catalogue of the Library of St.-Victor (1532)) to its French and Dutch specimens from around 1700. In thirteen chapters, written by specialists in the field, diverse texts containing fictitious booklists are presented and contextualized. Several of these texts are well known (by authors such as Fischart, Doni, and Le Noble), others – undeservedly – are less known, or even unrecorded. The anthology is preceded by a literary historical and theoretical introduction addressing the parodic and satirical aspects of the genre, and its relationship to other genres: theatre, novel, and pamphlet. Contributors include: Helwi Blom, Tobias Bulang, Raphaël Cappellen, Ronnie Ferguson, Dirk Geirnaert, Jelle Koopmans, Marijke Meijer Drees, Claudine Nédelec, Patrizia Pellizzari, Anne-Pascale Pouey-Mounou, Paul J. Smith, and Dirk Werle.

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Kenneth J. Woo

In Nicodemism and the English Calvin Kenneth J. Woo reassesses John Calvin's decades-long attack against Nicodemism, which Calvin described as evangelicals playing Catholic to avoid hardship or persecution. Frequently portrayed as a static argument varying little over time, the reformer's anti-Nicodemite polemic actually was adapted to shifting contexts and diverse audiences. Calvin's strategic approach to Nicodemism was not lost on readers, influencing its reception in England.

Quatre sermons (1552) presents Calvin's anti-Nicodemism in the only sermons he personally prepared for publication. By setting this work in its original context and examining its reception in five sixteenth-century English editions, Woo demonstrates how Calvin and others deployed his rhetoric against Nicodemism to address concerns having little to do with religious dissimulation.

Imagining the Americas in Print

Books, Maps and Encounters in the Atlantic World

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Michiel van Groesen

In Imagining the Americas in Print, Michiel van Groesen reveals the variety of ways in which publishers and printers in early modern Europe gathered information about the Americas, constructed a narrative, and used it to further colonial ambitions in the Atlantic world (1500–1700). The essays examine the creative ways in which knowledge was manufactured in printing workshops. Collectively they bring to life the vivid print culture that determined the relationship between the Old World and the New in the Age of Encounters, and chart the genres that reflected and shaped the European imagination, and helped to legitimate ideologies of colonialism in the next two centuries.

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Edited by Tracy Chapman Hamilton and Mariah Proctor-Tiffany

This collection forges new ground in the discussion of aristocratic and royal women, their relationships with their objects, and medieval geography. It explores how women’s geographic and familial networks spread well beyond the borders that defined men’s sense of region and how the movement of their belongings can reveal essential information about how women navigated these often-disparate spaces. Beginning in early medieval Scandinavia, ranging from Byzantium to Rus', and multiple lands in Western Europe up to 1500, the essays span a great spatio-temporal range. Moreover, the types of objects extend from traditionally studied works like manuscripts and sculpture to liturgical and secular ceremonial instruments, icons, and articles of personal adornment, such as textiles and jewelry, even including shoes.

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Edited by Alexander Samuel Wilkinson and Graeme Kemp

The early modern European book world was confronted with many crises and controversies. Some conflicts were of such monumental scale that they wrought significant reconfigurations of the trade. Others were more quotidian in nature – evidence of the intensely competitive and at times predatory nature of the industry. How publishing negotiated and responded to the various crises, conflicts and disputes of the age is explored by the rich and varied interdisciplinary contributions in this volume. To succeed in the business of books, printers and publishers needed to seize the advantage in the often complex environments in which they operated. What was required was determination, resilience, and inventiveness, even in the most challenging of times.

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Erol A. F. Baykal

The Ottoman Press (1908-1923) looks at Ottoman periodicals in the period after the Second Constitutional Revolution (1908) and the formation of the Turkish Republic (1923). It analyses the increased activity in the press following the revolution, legislation that was put in place to control the press, the financial aspects of running a publication, preventive censorship and the impact that the press could have on readers. There is also a chapter on the emergence and growth of the Ottoman press from 1831 until 1908, which helps readers to contextualize the post-revolution press.

« Je, auteur de ce livre »

L’affirmation de soi chez les historiens, de l’Antiquité à la fin du Moyen Age

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Cristian Bratu

In L’affirmation de soi chez les historiens, Cristian Bratu discusses authorial self-representations and self-promotion strategies in the works of ancient and medieval historians, from Herodotus (5th c. BC) to Philippe de Commynes (15th c. AD). After describing the emergence of an author figure in the works of ancient Greek and Roman historians, Bratu shows that, in spite of the emphasis placed by the nascent Christian civilization on humility, medieval historians were anything but self-effacing. Subsequently, he focuses on the authorial figures of French medieval historians who wrote in the vernacular between the 12th and 15th centuries. Bratu uses a variety of approaches (philology, codicology, narratology) in order to shed new light on the authorial figures of ancient and medieval historians.

Dans L’affirmation de soi chez les historiens, Cristian Bratu étudie la figure de l’auteur dans les œuvres des historiens antiques et médiévaux, d’Hérodote (Ve siècle av. J.-C.) à Philippe de Commynes (XVe siècle ap. J.-C.). Après une section dédiée à l’émergence d’une figure d’auteur chez les historiens de l’Antiquité gréco-romaine, Bratu montre que malgré l’importance accordée à l’humilité dans la civilisation chrétienne naissante, les historiens médiévaux furent tout sauf modestes. Cette étude se concentre ensuite sur les figures des historiens de langue française entre le XIIe et le XVe siècle. En s’appuyant sur différentes méthodes (philologie, codicologie, narratologie), Cristian Bratu apporte un éclairage nouveau sur la figure de l’auteur chez les historiens antiques et médiévaux.