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The Brand of Print

Marketing Paratexts in the Early English Book Trade

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Andrea Silva

The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.

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Heather McAlpine

In this book, Heather McAlpine argues that emblematic strategies play a more central role in Pre-Raphaelite poetics than has been acknowledged, and that reading Pre-Raphaelite works with an awareness of these strategies permits a new understanding of the movement’s engagements with ontology, religion, representation, and politics. The emblem is a discursive practice that promises to stabilize language in the face of doubt, making it especially interesting as a site of conflicting responses to Victorian crises of representation. Through analyses of works by the Pre-Raphaelite Brotherhood, Christina Rossetti, Dante Gabriel Rossetti, Gerard Manley Hopkins, A.C. Swinburne, and William Morris, Emblematic Strategies examines the Pre-Raphaelite movement’s common goal of conveying “truth” while highlighting differences in its adherents’ approaches to that task.

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Edited by Frédéric Bauden and Elise Franssen

In recent years, a growing interest in “oriental manuscripts” in all their aspects, including the extrinsic ones, has been observed. Research that focuses on holograph, autograph and authorial manuscripts in Arabic handwritten script has nevertheless been casual, although these manuscripts raise important and varied questions. The study of the working methods of authors from the past informs different disciplines: paleography, codicology, textual criticism, ecdotics, linguistics and intellectual history. In this volume nine contributions and case studies are gathered that address theoretical issues and convey different, disruptive perspectives. A particularly important subject of this book, so far rarely discussed in scientific literature, is the identification of an author’s handwriting. Among the authors specifically dealt with in this volume one will find: al-Maqrīzī (m. 845/1442), al-Nuwayrī (m. 733/1333), Akmal al-Dīn b. Mufliḥ (m. 1011/1603), al-ʿAynī (m. 855/1451) and Ibn Khaldūn (m. 808/1406). Contributors: Frédéric Bauden, Julien Dufour, Élise Franssen, Adam Gacek, Retsu Hashizume, Marie-Hélène Marganne, Elias Muhanna, Nobutaka Nakamachi, Anne Regourd, and Kristina Richardson.

Language and Chronology

Text dating by machine learning

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Edited by Gregory Toner and Xiwu Han

In Language and Chronology, Toner and Han apply innovative Machine Learning techniques to the problem of the dating of literary texts. Many ancient and medieval literatures lack reliable chronologies which could aid scholars in locating texts in their historical context. The new machine-learning method presented here uses chronological information gleaned from annalistic records to date a wide range of texts. The method is also applied to multi-layered texts to aid the identification of different chronological strata within single copies.
While the algorithm is here applied to medieval Irish material of the period c.700-c.1700, it can be extended to written texts in any language or alphabet. The authors’ approach presents a step change in Digital Humanities, moving us beyond simple querying of electronic texts towards the production of a sophisticated tool for literary and historical studies.

Ecritures digitales

Digital Writing, Digital Scriptures

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Claire Clivaz

Ecritures digitales aims to demonstrate how digital writing contributes to the emergence of “a new relationship between the human body and the machine” as Jacques Derrida proposed when he considered the effects of new technologies. This reconfigured relationship, not surprisingly, is also influencing the digital future of the Jewish-Christian textual corpus referred to as “the Scriptures”. The French title brings together this duality in one expression: Ecritures digitales. The English subtitle makes explicit the double meaning of the unique French word Ecritures: Digital writing, digital Scriptures. With a full French version and an abbreviated English version, this monograph analyzes the main challenges and opportunities for both writing and the Scriptures in the transition to digital culture. Ecritures digitales souhaite démontrer de quelle manière l’écriture digitale contribue à l’émergence d’une « nouvelle relation du corps humain aux machines », selon le diagnostique posé par Jacques Derrida à propos des effets des nouvelles technologies. Cette relation innovante influence également l’avenir numérique du corpus textuel judéo-chrétien désigné comme «les Ecritures». Le titre français rassemble en une seule expression ces deux thématiques: Ecritures digitales. Le sous-titre anglais rend sa double signification explicite: Digital writing, digital Scriptures. Avec une version française complète et une version anglaise brève, cette monographie analyse les principaux défis des métamorphoses digitales de l’écriture et des Ecritures.

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Michael Josef Marx