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If you want to better understand not only international but also social diplomacy, then this book is for you. If you are a practitioner in traditional diplomacy or a person who want to apply diplomatic ideas and methods in social life, you can find many useful insights in this original work. A scholar and experienced diplomat, the author argues that international and social diplomacy can learn from each other. He explores genuine diplomacy as a goodwill mission, constructive engagement, and dialogical interaction that can help states, non-state organizations, companies, groups, individuals, and their aggregations to create public goods and make positive social changes.