This book presents an analysis of the social aspects of Carl Gustav Jung's thought and its followers, the interpretation of the phenomena of contemporary social life (social imagery) from the perspective of the main categories of this thought (archetype, unconscious, collectivity, mass society, mass man). It also contains an attempt of their application for understanding contemporary social and political phenomena (e.g. Brazilian sebastianism, Balkan conflicts, virtual-imagery sphere of communication, figures of imagery in popular culture and others). The authors examine the relationship between Jung’s and Jungians' (E. Neumann, J. Hillman, J. L. Henderson) conceptions and many accompanying them (e.g. Frankfurt school, Bachelard’s philosophy, American cultural psychoanalysis) and the background of contemporary conceptions of social psychology, sociology, and cultural anthropology.