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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Author:
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Bahrain has roots deep in the past, going back some 5,000 years. It was a vital link between civilisations, such as the Phoenicians, the Levant and Mesopotamia. The 'modern' era of Bahrain began in 1783, following the island's conquest by Ahmed al-Fateh. It has been ruled by the al-Khalifa family since 1961. Bahrain was declared independent from the United Kingdom in August 1971, and issued its first constitution in 1973.
Bahrain has roots deep in the past, going back some 5,000 years. It was a vital link between civilisations, such as the Phoenicians, the Levant and Mesopotamia. The 'modern' era of Bahrain began in 1783, following the island's conquest by Ahmed al-Fateh. It has been ruled by the al-Khalifa family since 1961. Bahrain was declared independent from the United Kingdom in August 1971, and issued its first constitution in 1973.