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Abstract

Entertaining farm stay in sharing economy has become a unique and feasible accommodation option in China. This paper proposes a comprehensive framework with which to examine the trust-building mechanisms within this emerging sector. Utilizing data from 527 experienced tourists in China, this study conducted a structural equation modeling analysis. The findings indicate that system quality, information quality and service quality, all stemming from platform factors, significantly influence trust. Electronic word-of-mouth, influenced by guest factors, and media richness, influenced by host factors, positively affects perceived usefulness and trust. Notably, while system quality remains positively correlated with trust, its impact on perceived usefulness is diminishing, reflecting the changing information landscape and consumer preferences. This study extends the research on consumer trust on entertaining farm stay in sharing economy. It also provides certain theoretical guidance for trust building in entertaining farm stay market.

Open Access
In: International Food and Agribusiness Management Review

Abstract

Through a systematic and comprehensive literature review, this review navigates the landscape of existing research, unveiling connections, emerging trends, and opportunities for innovation within the domains of agricultural usage intention and design thinking within coastal development. The review’s synthesis underscores the pivotal role of design thinking principles in deciphering intentions for agricultural usage within coastal environments. The methodology is systematic, encompassing prominent databases and unfiltered searches. Through comprehensive exploration, the study offers a holistic perspective on the intricate dynamics between intentions for agricultural usage and design thinking within coastal environments. In the process of assembling articles for inclusion, prominent electronic databases such as Google Scholar, Scopus, and PubMed were utilized. In all, 635 articles were found during the preliminary screening. A total of 28 papers were found to be suitable for the systematic review after a thorough inspection. Amid this exploration, emerging trends and innovative methodologies, including geospatial analyses and immersive technologies, enrich our understanding of agricultural usage intentions. The review identifies research gaps and invites future inquiries, such as cultural nuances and the synergy between evolving design thinking paradigms and coastal realms. As a contribution to sustainable coastal development, this manuscript echoes the call for human-centric, design-driven strategies that resonate with diverse coastal stakeholders, ensuring a harmonious coexistence of agricultural pursuits and ecological preservation.

Open Access
In: International Food and Agribusiness Management Review
Authors: and

Abstract

Visitors’ recognition of the Expo has a direct impact on its reputation and value. Based on the theory of relationship marketing, this study analyzes the impact of food and agricultural Expo’s service quality on visitors’ relationship quality and relationship continuity intention, and clarifies the mediating role of relationship quality. Out of 660 questionnaires distributed to visitors with food and agricultural Expo experience in China, 600 valid questionnaires were collected for data analysis. We use SPSS 26.0 to make an empirical analysis of the collected data and use structural equation modeling to propose the relationship between potential variables. The results show that organizational service, facility service and digital service, which constitute service quality, have a significant positive impact on visitors’ relationship quality, but the impact of operational services on visitors’ satisfaction is not significant. The four dimensions of service quality all have a positive impact on relationship continuity intention. The empirical results of satisfaction and trust in relationship quality have a positive impact on the relationship continuity intention. All these results demonstrate the overall characteristics of China’s food and agricultural Exposition market and help to provide practical data for future marketing strategies.

Open Access
In: International Food and Agribusiness Management Review

Abstract

This study aims to analyze how knowledge flows occur between rural producers and the ecosystem of Medellín. Based on the case study method, 26 interviews were carried out, encompassing 10 rural producers and 16 actors of the ecosystem of Medellín, besides the documental analysis and direct observation, to complement the triangulation of the evidence sources. In the results, it was possible to map knowledge flows, identifying the actors of the ecosystem that interact with the rural producers of low technological incorporation. The University of Antioquia stands out with projects that involve producers in defining the demands to be met, but these are individualized actions on the part of the university, requiring greater integration of the other players in the ecosystem. The present study contributes with knowledge regarding a flow model to be replicated, in which a framework can be structured, to be investigated in other ecosystems, as well as its interactions with productive chains.

Open Access
In: International Food and Agribusiness Management Review

Abstract

As agricultural operations are increasingly industrialized, the role of stakeholders (SHs) becomes critical to the sustainability of the farming business. Arable farms are particularly expanding their geographical scales and socioeconomic impacts on the surrounding community, which gives particular importance to stakeholder management in relation to internal and external parties. Although the majority of arable farming comprises family farms, they have been on the decline because of succession problems, while non-family farms have been increasing. Success or failure of SHM is closely related to organizational forms because the form represents primal SHs. However, little research has examined the impact of SHM on performance in arable farming. This paper empirically investigates how SHM in various organizational forms is associated with the corporate performance of Japanese paddy farms. A questionnaire survey of Japanese paddy farm corporations was conducted in 2014, and 217 questionnaires from 63 family, 64 joint-stock, and 90 community farms were used in our estimates. Our estimation examines the following hypotheses: (i) SHM is associated with the corporate performance of paddy farms, and (ii) effective SHM varies depending on the organizational forms. The results suggest that, first, effective SHM is linked to organizational forms. In other words, the choice of form can offset the impact of SHs. Second, excessive emphasis on listening to opinions from the surrounding community may harm their performance, particularly at joint-stock farms, which expand in scale. Third, at family farms, attracting younger employees is crucial for running the business. Last, harmonious relations with the community are most important at community farms compared with other types of farms.

Open Access
In: International Food and Agribusiness Management Review

Abstract

Entrepreneurs in the agribusiness sector in Ghana encounter numerous challenges due to the weak institutional framework in the country. This often leads to business failure and poor performance of agribusiness ventures. In this paper, we aim to highlight the significance of institutional support for agribusiness entrepreneurs and its crucial role in creating more opportunities for farm entrepreneurs and ensuring the success of farm ventures. The study analyzes empirical data collected from 246 maize farm entrepreneurs in Ghana using the Structural Equation Modelling technique (PLS-SEM). The findings show that regulatory and cognitive institutions have a more positive significant influence on the opportunity recognition and exploitation strategies of maize farm entrepreneurs. Both opportunity recognition and exploitation partially mediate the effects of regulatory, normative and cognitive institutional pressures and farm business performance. The study suggests that maize farm entrepreneurs appear to benefit from regulatory and cognitive institutions. The findings, therefore, have strong policy relevance. The results of this study contribute significantly to food policy aimed at boosting maize supply chain business and food security.

Open Access
In: International Food and Agribusiness Management Review

Abstract

In transitional economies, contract farming is widely recognized as a means for addressing numerous market failures affecting small farmers. Reviewing the scholarship on contract farming, we show that its traditional understandings have been framed by the narratives of transaction cost economics and power dynamics. We critically evaluate these narratives and demonstrate how stakeholder theory, with its relational understanding of business, offers a more comprehensive understanding of contract farming. We argue that a stakeholder theory perspective underscores the trust-based and collaborative nature of successful contract farming arrangements. It highlights the importance of informal and moral stakeholder relationships that compensate for the limitations of weak enforcement mechanisms and inadequate legal frameworks in transitional economies. This way, a stakeholder theory perspective on contract farming highlights its strategic management and business ethics dimensions, offering valuable guidance for cultivating successful stakeholder relationships.

Open Access
In: International Food and Agribusiness Management Review

Abstract

While voluntary responsible business standards are more flexible than regulation and thus more responsive to changes in society, revising standards can have negative effects on compliance rates. We hypothesize that when non-compliance is visible to external stakeholders and participating firms receive a clear signal that their products are non-compliant, the firms will respond by re-certifying their products, which will raise their certification rates. We tested our hypothesis by conducting a multi-level regression on the certification rates before and after the revision of a voluntary label for healthier food products, active in the Dutch market from 2006 until 2015 in the Dutch market (76 firms, 22 product categories, 1354 firm-category-year observations). Our results show the opposite effect than hypothesized: after standards’ revision, firms with decertified products significantly decrease their certification rates compared to firms without decertified products. We conclude that making standards stricter over time is not always a successful strategy to maintain compliance. We argue that this decrease in compliance after standards’ revisions can be explained by the low behavioural visibility of non-compliance, restricting stakeholder pressure both at the product level by consumers as well as at the firm level by other stakeholders.

Open Access
In: International Food and Agribusiness Management Review

Abstract

This study investigates the influence of digital financial inclusion on green total factor productivity of grain in China, using data from 30 provinces (excluding Tibet) from 2011 to 2020. Our findings reveal a dual role of digital finance: it significantly enhances green productivity of grain in central and eastern China but has a contrasting effect in the western regions. The research also uncovers a unique pattern where the benefits of digital finance in one area can negatively affect nearby regions. This research contributes significantly to the discourse on finance and agriculture, providing nuanced perspectives on the regional implications of digital financial inclusion for grain productivity, and thereby enriching the understanding of its role in agrarian economies.

Open Access
In: International Food and Agribusiness Management Review
Authors: and

Abstract

With the modernization of agricultural production and the acceleration of urbanization, agricultural landscape planning and ecological balance control have become important issues in promoting sustainable development. Traditional agricultural production methods have problems such as resource waste, environmental pollution, and ecological damage. This article aimed to achieve scientific planning and management of agricultural landscapes, and promote the efficiency of agricultural production, rational utilization of resources, and protection of the ecological environment, thereby promoting sustainable agricultural development. This study first focused on denoising and feature extraction of agricultural remote sensing data images, using remote sensing technology to obtain agricultural landscape information. After that, artificial intelligence was adopted to achieve intelligent agricultural landscape planning, with the goal of maintaining ecological balance and promoting efficient, eco-friendly, and sustainable agricultural production. This study took the landscape of a certain city as an example to test the processing effect of remote sensing images, and it was proved that the effect was good. We tested the performance of an intelligent agricultural landscape planning and ecological balance control system based on remote sensing images. According to the experimental results, it can be concluded that the resource utilization efficiency of farmland A monitored by the intelligent agricultural landscape planning system using remote sensing image technology was 82%, while the traditional one was only 60%. This indicated that the collection effect of remote sensing image technology was much better than that of traditional technology. This article comprehensively and timely monitored and evaluated farmland through remote sensing image technology, including crop growth status, soil moisture, nutritional status, etc. The system can provide precise planting and management suggestions for farmers based on this information, and help them optimize farmland layout, crop selection, and irrigation management, thereby improving the production efficiency of farmland and crop yield.

Open Access
In: International Food and Agribusiness Management Review