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Author:
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Author:
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
The European Association for American Studies Series
Series Editor:
European Perspectives on the United States: The European Association for American Studies Series is published under the auspices and with the editorial involvement of the European Association for American Studies. This peer-reviewed series provides a broad reflection of the state of American Studies in Europe. While the series prioritizes academic works that accentuate the importance of transnationality and interdisciplinarity in the study of the United States, it aims to properly recognize the diverse and relevant European achievements in the main disciplines of American Studies, to include but not limited to literary studies, cultural studies, film and media studies, history, and the social sciences. Benefiting from the varied professional alignments of European Americanists, European Perspectives on the United States will initiate new directions of dialogue in American Studies by opening the field to voices from across nations and continents.
European Perspectives on the United States has value for a wide and diverse range of academics and postdoctoral and postgraduate research students representing an array of disciplines within the humanities and social sciences. The series is intended to serve as an inclusive resource for researchers and readers with a multi-/interdisciplinary focus in American Studies. Given the central importance of American Studies in relation to key questions of global import relating to climate, migration, borders, Black Lives Matter, #MeToo, terrorism, and many other topics, the series serves as a much-needed forum to foster dialogue and cooperation within and between spheres of inquiry and activity.
Manuscripts should be at least 80,000 words in length (including footnotes and bibliography). Manuscripts may also include illustrations and other visual material. The editors will consider proposals for original monographs, edited collections, translations, and critical primary source editions.
Authors are cordially invited to submit proposals and/or full manuscripts by email to the publisher Jason Prevost. Please direct all other correspondence to Associate Editor Debbie de Wit.
Authors will find general proposal guidelines at the Brill Author Gateway.
European Perspectives on the United States has value for a wide and diverse range of academics and postdoctoral and postgraduate research students representing an array of disciplines within the humanities and social sciences. The series is intended to serve as an inclusive resource for researchers and readers with a multi-/interdisciplinary focus in American Studies. Given the central importance of American Studies in relation to key questions of global import relating to climate, migration, borders, Black Lives Matter, #MeToo, terrorism, and many other topics, the series serves as a much-needed forum to foster dialogue and cooperation within and between spheres of inquiry and activity.
Manuscripts should be at least 80,000 words in length (including footnotes and bibliography). Manuscripts may also include illustrations and other visual material. The editors will consider proposals for original monographs, edited collections, translations, and critical primary source editions.
Authors are cordially invited to submit proposals and/or full manuscripts by email to the publisher Jason Prevost. Please direct all other correspondence to Associate Editor Debbie de Wit.
Authors will find general proposal guidelines at the Brill Author Gateway.
Author:
Often identified as one of the most genuine and enduring American film genres, the road movie has never been explored in the context of experimental filmmaking. To fill this gap, Lost Highways, Embodied Travels provides the first book-length study of over eighty unique and often obscure films and videos and situates them within the corporeal turn in American avant-garde cinema, so far mostly associated with body genres and sexually explicit films. Drawing on unpublished archival materials, the book offers a fresh take on both past and current practices of the experimental film community for scholars, students, makers and film buffs.
Author:
Often identified as one of the most genuine and enduring American film genres, the road movie has never been explored in the context of experimental filmmaking. To fill this gap, Lost Highways, Embodied Travels provides the first book-length study of over eighty unique and often obscure films and videos and situates them within the corporeal turn in American avant-garde cinema, so far mostly associated with body genres and sexually explicit films. Drawing on unpublished archival materials, the book offers a fresh take on both past and current practices of the experimental film community for scholars, students, makers and film buffs.
Labor and Mineral Extraction at Vale S.A.
Author:
The Shifting Ground of Globalization: Labor and Mineral Extraction at Vale S.A. describes the transformation of the formerly state-owned Brazilian mining company into a Transnational Corporation, global leader in iron ore and nickel extraction. Through ethnographic research in Brazil and Canada, in places as different as Carajás, in the heart of the Amazon rainforest, and Sudbury, in northern Ontario, Thiago Aguiar dialogues with the theories of global capitalism and takes the case of the largest Latin American company as a telling example of the integration of the Brazilian economy into capitalist globalization and its consequences for workers, communities, and the environment in the first decades of the twenty-first century – when many celebrated the BRICS as an alternative to neoliberal globalization.
Labor and Mineral Extraction at Vale S.A.
Author:
The Shifting Ground of Globalization: Labor and Mineral Extraction at Vale S.A. describes the transformation of the formerly state-owned Brazilian mining company into a Transnational Corporation, global leader in iron ore and nickel extraction. Through ethnographic research in Brazil and Canada, in places as different as Carajás, in the heart of the Amazon rainforest, and Sudbury, in northern Ontario, Thiago Aguiar dialogues with the theories of global capitalism and takes the case of the largest Latin American company as a telling example of the integration of the Brazilian economy into capitalist globalization and its consequences for workers, communities, and the environment in the first decades of the twenty-first century – when many celebrated the BRICS as an alternative to neoliberal globalization.
Global Capitalism in Post-millennial North American Fiction
Author:
If it is indeed impossible to think beyond capitalism, then capital has become reality. If global capitalism organizes reality through the stories it weaves, capital is (as strong as) its fictions. If capital is reality and capital is fiction, then reality as such is fiction as well. It is by reading this fiction for both patterns and inconsistencies that contemporary individuals can challenge global capital and unveil its hypocrisies; and it is by fighting fiction with fiction, i.e. projecting new realities – such as those in the post-millennial novels by William Gibson, Douglas Coupland, and Dave Eggers – that people can imagine the world anew.
Global Capitalism in Post-millennial North American Fiction
Author:
If it is indeed impossible to think beyond capitalism, then capital has become reality. If global capitalism organizes reality through the stories it weaves, capital is (as strong as) its fictions. If capital is reality and capital is fiction, then reality as such is fiction as well. It is by reading this fiction for both patterns and inconsistencies that contemporary individuals can challenge global capital and unveil its hypocrisies; and it is by fighting fiction with fiction, i.e. projecting new realities – such as those in the post-millennial novels by William Gibson, Douglas Coupland, and Dave Eggers – that people can imagine the world anew.
Lives and Afterlives of a Fifth Avenue Mansion
Featuring new archival research and previously unpublished photographs and architectural plans, this volume fundamentally revises our understanding of the development of modern New York, focusing on elite domestic architecture within the contexts of social history, urban planning, architecture, interior design, and adaptive re-use. Contributions from emerging and established scholars, art historians, and practitioners offer a multi-faceted analysis of major figures such as Horace Trumbauer, Julian Francis Abele, Robert Venturi, and Richard Kelly. Taking the James B. Duke House, now home to NYU’s Institute of Fine Arts, as its point of departure, this collection provides fresh perspectives on domestic spaces, urban forms, and social reforms that shaped early-twentieth century New York into the modern city we know today.