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Eine Untersuchung des produktunabhängigen Werbekurzfilms
Author: Catalina Vrabie
Der Werbefilm befindet sich in einem ästhetischen Transformationsprozess, der die Grenzen zwischen Werbung und Kunst stärker als je zuvor in Frage stellt. Angetrieben durch die Digitalisierung, spitzt sich dabei auch der Kampf um die Aufmerksamkeit der Rezipienten zu. Mit den produktunabhängigen Werbekurzfilmen reagiert die Werbung hierauf mit einer neuen Art narrativer Spots, die sich den Grundsätzen der Werbung widersetzt und sich in ihrer Ästhetik verstärkt dem Kurzfilm zuwendet. Dabei ist die Erzählung, ebenso wie die emotionalen Stimuli, die sie vermittelt, losgelöst vom Werbeobjekt und zeigt unverfälscht auf, welche Werte, Normen, Wünsche und Probleme in der rezipierenden Gesellschaft vorherrschen. Die Untersuchung verdeutlicht, dass der produktunabhängige Werbekurzfilm folglich nicht allein auf der Ebene der Werbung interpretiert werden darf, sondern auch als Filmgattung verstanden werden muss.
China's Social Media under Xi Jinping
Author: Titus C. Chen
Why has China’s authoritarian government under Xi Jinping retained popular support without political reforms? Drawing on Chinese social media data, in this book Titus C. Chen argues that China’s digital propaganda and information control techniques--the monopolistic exercise of market authoritarianism--have empowered the Xi administration to manipulate public discourse and shape public opinion via social media. Chen argues that these techniques forge a sense of community and unite the general public under the Chinese government, thereby legitimating autocratic rule. By enhancing our understanding of China’s digital ideological statecraft, the book makes a major contribution to the fields of China Studies and Political Communication.
Founded in 1972, this series welcomes publications that further develop the field of German-language literature(s) and cultural studies from 1700 onwards. This includes themed-anthologies and monographs offering state-of-the-art research, as well as critical editions, primary sources or collections.

Our mission remains to publish high quality research including new discussions of established authors, research on heretofore neglected masterpieces, as well as the consideration of German literary studies as a discipline both within and beyond the academy. Consequently, the series offers a venue for a variety of genres rediscovered in literature and cultural studies, including the study of the essay, literary biographies and periodicals. We also welcome studies in which German literature is treated in connection with other disciplines such as media studies, the fine arts, as well as the natural sciences.

All submissions are subject to a double blind peer review process prior to publication.

Authors are cordially invited to submit proposals and/or full manuscripts to the publisher at BRILL, Masja Horn.

Series Editors: Jutta Ernst and Oliver Scheiding
Studies in Periodical Cultures (SPC) contributes to the bourgeoning field of periodical studies, exploring magazines, newspapers, and other forms of serialized media in (trans)national contexts. Research into periodicals is of high interest to many because of the medium’s pervasiveness and its enmeshment with the formation of cultural identities. This book series considers periodicals as important artifacts, seeking to assess their role for processes of cultural transfer and translation. SPC looks at how periodicals evolve in and through networks of people, material infrastructures, media markets, and changing technologies. Likewise, the community-building potential of periodicals will be considered. SPC wants to determine what function periodicals have as sites of affection, but also as aesthetic and material sources for the arts and literature. The book series produces a much-needed bridge between historical/archival approaches and present work in the field of media studies by highlighting the legacies and trajectories of the periodical business from 18th-century print to the digital age.

SPC invites contributions from a range of disciplines including approaches developed in the humanities and social sciences. Transnational approaches to periodical studies, which provide, among others, fresh insights into foreign language publications, the role of international editions, the ethnic press, and related issues like race, gender, and sexuality are all welcome. SPC also promotes the ‘business turn’ in periodical studies and highlights material and legal frameworks, design, translation, marketing and consumption. It solicits studies about editorial procedures, the distribution, and the reception of periodicals. This book series encourages work about regional, national, and transnational communication networks, investigating, for instance, how rival publications and their interrelated dynamics shape the periodicals’ formal, material, and visual attributes. In practice, SPC proposes to study periodicals less as autonomous objects, but rather as agents embedded in changing historical contexts. SPC thus offers theoretical and methodological approaches to an interdisciplinary, transnational conception of periodical studies, and publishes peer-reviewed volumes in different languages.

Authors are cordially invited to submit proposals and/or full manuscripts to the publisher at BRILL, Christa Stevens.
Please advise our Guidelines for a Book Proposal.
We strongly recommend the use of the Chicago Manual of Style in this series.

Subject areas for exploration:
Periodicals and Transculturality
Literary Magazines as Transnational Periodicals
Transnational Periodicals and the Ethnic Press
Transnational Periodicals, Typography, and Graphic Communication
Transnational Periodicals and the Production of Knowledge
Periodical Studies and the Impact of the Archive
Regionalism and Transnational Periodicals
Die Ausweitung der mimetischen Zone
Mimesis expanded – der Band versteht Nachahmung nicht als poetologische Form, sondern als ‚gefährliche‘ und entgrenzende Existenzweise.
Wer nachahmt, läuft Gefahr, mit der Nachahmung das Sein davonzutragen, gab kein Geringerer als Platon zu bedenken. Platon folgend, wird die Wirksamkeit von entgrenzenden Nachahmungsprozessen auf unterschiedliche kulturelle und soziale Bereiche aus historischer, epistemischer und medialer Ebene untersucht. In den einzelnen Beiträgen geraten theoretische Reflexe und Konzepte, u.a. von Gabriel Tarde, Roger Caillois, Erich Auerbach, Pierre Klossowksi und Pier Paolo Pasolini in den Blick, die von der Furcht vor exzessiven Potenzialen mimetischer Praktiken, aber auch von ihrer Faszination zeugen: Denn die Nachahmung erlaubt es, die ontologischen Grenzziehungen zwischen Personen, Dingen und Zeichen zu verwischen.
The electronic version of the series Approaches to Translation Studies..

Approaches to Translation Studies is an international series promoting the scholarly study of translation. The notion of plural ‘approaches’ to translation and its study calls up images of scholarly explorers following untrodden paths to translation, or more cautiously (re)tracing the familiar routes. Either way, it indicates a refusal to be tied to dogma or prejudice, a curiosity about possible new vistas, and an awareness that the observer’s view depends on where s/he comes from. But a recognition of the plurality of possible approaches does not necessarily mean passive acquiescence to relativism and scepticism. The idea of ‘approaching’ translation also implies a sense of purpose and direction.

In the context of today’s globalised and pluralised world, this metaphorically suggested perspective is perhaps more relevant than ever before. The series therefore remains fully committed to it, while trying to respond to the rapid changes of our digital age. Ready to travel between genres, media and technologies, willing to span centuries and continents, and always keeping an open mind about the various oppositions that have too often needlessly divided researchers (e.g. high culture versus popular culture, linguistics versus literary studies versus cultural studies, translation ‘proper’ versus ‘adaptation’), the series Approaches to Translation Studies will continue to accommodate all translation-oriented books that match high-quality scholarship with an equal concern for reader-friendly communication.

Approaches to Translation Studies is open to a wide range of scholarly publications in the field of Translation Studies (monographs, collective volumes…). Dissertations are welcome but will obviously need to be thoroughly adapted to their new function and readership. Conference proceedings and collections of articles will only be considered if they show strong thematic unity and tight editorial control. For practical reasons, the series intends to continue its tradition of publishing English-language research. While students, teachers and scholars in the various schools and branches of Translation Studies make up its primary readership, the series also aims to promote a dialogue with readers and authors from various neighbouring disciplines.

Approaches to Translation Studies was launched in 1970 by James S Holmes (1924-1986), who was also one of the ‘founding fathers’ of Translation Studies as an academic discipline. At later stages the series’ editorship passed into the hands of Raymond van den Broeck, Kitty M. van Leuven-Zwart and Ton Naaijkens. Being the very first international series specifically catering for the needs of the fledgling discipline in the 1970s, Approaches to Translation Studies has played a significant historical role in providing it with a much needed platform as well as giving it greater visibility in the academic marketplace.

Authors are cordially invited to submit proposals and/or full manuscripts to the publisher at BRILL, Masja Horn.

Volumes 2, 4, and 5 were published by Van Gorcum (Assen, The Netherlands), but orders should be directed to Brill | Rodopi.

The series published an average of two volumes per year over the last 5 years.
Editorial Board / Council Member: Joseph Vogl, Friedrich Balke, and Bernhard Siegert
Medienhistorische Forschung ist heute ein Kernstück dessen, was die Geisteswissenschaften einmal waren. Längst zeigen auch die geschichts-, literatur- und kunstwissenschaftlichen Disziplinen eine Tendenz, ihre Gegenstände medienhistorisch zu reflektieren, das heißt, ihre medialen Bedingungen und deren historische Dimension mit zu beobachten. Dies setzt ein umfassendes Medienverständnis voraus. Dem Archiv für Mediengeschichte geht es deshalb um die Geschichte des Medialen, wie es sich jeweils in besonderen Gegenständen und Zusammenhängen auskristallisiert und zur Sprache bringt oder zur Sprache gebracht werden kann. Jede Ausgabe hat einen Themenschwerpunkt, wobei mediengeschichtliche Epochen und Spezialthemen abwechseln mit Heften, die methodologischen Fragestellungen gewidmet sind. Einzelfallstudien wird dabei ebenso viel Raum gegeben wie Materialdarstellungen und konzeptionellen Überlegungen.

Ab Band 19 erscheint die Reihe bei Vorwerk 8.
Die Reihe ist abgeschlossen.