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Black Material Culture and the Development of a Consumer Society in South Africa, 1800-2020
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Since the early nineteenth century, the things which Black South Africans have had in their homes have changed completely. They have adopted things like tables, chairs, knives, forks, spoons, plates, cups and saucers, iron pots, beds, blankets, European clothing, and later electronic apparatus. Thus they claimed modernity, respectability and political inclusion. This book is the first systematic analysis of this development. It argues that the desire to possess such goods formed a major part of the drive behind the anti-apartheid struggle, and that the demand to consume has significantly influenced both the economy and the politics of the country.
Commercial Networks, Brand Creation and Intellectual Property
Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako’s largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.