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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

If you want to better understand not only international but also social diplomacy, then this book is for you. If you are a practitioner in traditional diplomacy or a person who want to apply diplomatic ideas and methods in social life, you can find many useful insights in this original work. A scholar and experienced diplomat, the author argues that international and social diplomacy can learn from each other. He explores genuine diplomacy as a goodwill mission, constructive engagement, and dialogical interaction that can help states, non-state organizations, companies, groups, individuals, and their aggregations to create public goods and make positive social changes.
Editor:
The Impact of Innovation on Globalization is the eighth volume of the series China in the World. Like other volumes in the series, this volume includes views of leading Chinese scholars on China’s relations with other countries and regions in the world. In view of the theme of “globalization” in this volume, the contributors in this volume pay attention to how the Covid-19 pandemic impacts and challenges globalization, especially how it affects China, the United States, and their mutual relations.
However, this is not to say that some issues surrounding globalization—the orientation and interrelationship of political and economic decision-making in China and the United States—have emerged only after the outbreak of the pandemic. The volume focuses on some long-term trends and innovations, from the past to the future. Chapter 2, “Globalization, Convergence, and China’s Economic Development,” describes the patterns of globalization. Chapter 3, “The Rejuvenation of the Chinese Nation is Unstoppable,” talks about views on current economic and financial issues. Chapter 4, “Reconstructing Global Industrial Chains under the Pandemic, and China’s Response,” discusses China’s pivotal position in global supply chains. Besides answering these basic questions, the book investigates other important issues, such as Global Value Chains, Changes in the International Order, Changes in the International Economic Landscape, WTO Reform, China’s Foreign Economic and Trade Strategies, Towards a Climate Resilience Society, Identity Politics, and the AI “Revolution”.
Author:
Author:
One of the most dominant security issues of the twenty-first century has been the US led battle against transnational terrorism – the aptly named Long War. Over the past fifteen years the Long War has been examined using multiple perspectives. However, one central mechanism is missing in current Long War analyses: defence diplomacy. Defence diplomacy enhances the diplomatic and security capacity of a state, providing the only link between executive office and the ministries of foreign affairs and defence, two vital institutions in the Long War. Using a case study of US defence diplomacy in Afghanistan from 2001 to 2014, the paper argues simply that the practice of defence diplomacy far outweighs current theories on what it is, how it works and why it matters. The paper aims to generate a more nuanced understanding of defence diplomacy, as well as identify it as a key component of the US CT/COIN strategy to achieve their Long War policy objectives.