From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Often identified as one of the most genuine and enduring American film genres, the road movie has never been explored in the context of experimental filmmaking. To fill this gap, Lost Highways, Embodied Travels provides the first book-length study of over eighty unique and often obscure films and videos and situates them within the corporeal turn in American avant-garde cinema, so far mostly associated with body genres and sexually explicit films. Drawing on unpublished archival materials, the book offers a fresh take on both past and current practices of the experimental film community for scholars, students, makers and film buffs.
Often identified as one of the most genuine and enduring American film genres, the road movie has never been explored in the context of experimental filmmaking. To fill this gap, Lost Highways, Embodied Travels provides the first book-length study of over eighty unique and often obscure films and videos and situates them within the corporeal turn in American avant-garde cinema, so far mostly associated with body genres and sexually explicit films. Drawing on unpublished archival materials, the book offers a fresh take on both past and current practices of the experimental film community for scholars, students, makers and film buffs.
The Shifting Ground of Globalization: Labor and Mineral Extraction at Vale S.A. describes the transformation of the formerly state-owned Brazilian mining company into a Transnational Corporation, global leader in iron ore and nickel extraction. Through ethnographic research in Brazil and Canada, in places as different as Carajás, in the heart of the Amazon rainforest, and Sudbury, in northern Ontario, Thiago Aguiar dialogues with the theories of global capitalism and takes the case of the largest Latin American company as a telling example of the integration of the Brazilian economy into capitalist globalization and its consequences for workers, communities, and the environment in the first decades of the twenty-first century – when many celebrated the BRICS as an alternative to neoliberal globalization.
The Shifting Ground of Globalization: Labor and Mineral Extraction at Vale S.A. describes the transformation of the formerly state-owned Brazilian mining company into a Transnational Corporation, global leader in iron ore and nickel extraction. Through ethnographic research in Brazil and Canada, in places as different as Carajás, in the heart of the Amazon rainforest, and Sudbury, in northern Ontario, Thiago Aguiar dialogues with the theories of global capitalism and takes the case of the largest Latin American company as a telling example of the integration of the Brazilian economy into capitalist globalization and its consequences for workers, communities, and the environment in the first decades of the twenty-first century – when many celebrated the BRICS as an alternative to neoliberal globalization.
If it is indeed impossible to think beyond capitalism, then capital has become reality. If global capitalism organizes reality through the stories it weaves, capital is (as strong as) its fictions. If capital is reality and capital is fiction, then reality as such is fiction as well. It is by reading this fiction for both patterns and inconsistencies that contemporary individuals can challenge global capital and unveil its hypocrisies; and it is by fighting fiction with fiction, i.e. projecting new realities – such as those in the post-millennial novels by William Gibson, Douglas Coupland, and Dave Eggers – that people can imagine the world anew.
If it is indeed impossible to think beyond capitalism, then capital has become reality. If global capitalism organizes reality through the stories it weaves, capital is (as strong as) its fictions. If capital is reality and capital is fiction, then reality as such is fiction as well. It is by reading this fiction for both patterns and inconsistencies that contemporary individuals can challenge global capital and unveil its hypocrisies; and it is by fighting fiction with fiction, i.e. projecting new realities – such as those in the post-millennial novels by William Gibson, Douglas Coupland, and Dave Eggers – that people can imagine the world anew.
Featuring new archival research and previously unpublished photographs and architectural plans, this volume fundamentally revises our understanding of the development of modern New York, focusing on elite domestic architecture within the contexts of social history, urban planning, architecture, interior design, and adaptive re-use. Contributions from emerging and established scholars, art historians, and practitioners offer a multi-faceted analysis of major figures such as Horace Trumbauer, Julian Francis Abele, Robert Venturi, and Richard Kelly. Taking the James B. Duke House, now home to NYU’s Institute of Fine Arts, as its point of departure, this collection provides fresh perspectives on domestic spaces, urban forms, and social reforms that shaped early-twentieth century New York into the modern city we know today.
Featuring new archival research and previously unpublished photographs and architectural plans, this volume fundamentally revises our understanding of the development of modern New York, focusing on elite domestic architecture within the contexts of social history, urban planning, architecture, interior design, and adaptive re-use. Contributions from emerging and established scholars, art historians, and practitioners offer a multi-faceted analysis of major figures such as Horace Trumbauer, Julian Francis Abele, Robert Venturi, and Richard Kelly. Taking the James B. Duke House, now home to NYU’s Institute of Fine Arts, as its point of departure, this collection provides fresh perspectives on domestic spaces, urban forms, and social reforms that shaped early-twentieth century New York into the modern city we know today.