Authors:
Fiona Hunter
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Neil Sparnon
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Figures
1 From a common soil springs diversity. 6
2 The nature of higher education institutions – the MARS model. 9
3 A typical allocation of activities within the MARS model. 11
4 Connecting past, present and future actions. 18
5 Mission and vision. A map to aid your journey. 21
6 Integrating institutional values into daily practice. 23
7 Monitoring and measuring your student profile. 26
8 Defining institutional graduate characteristics. 30
9 Institutional added-value. 33
10 The interaction of institutional academic activities. 36
11 Managing your academic activities. 38
12 Propagating new talent. 40
13 Teaching and learning activities. 40
14 Reviewing your academic programmes. 42
15 Defining intended learning outcomes. 44
16 Delivering your teaching and learning activities. 47
17 Assessing your learning outcomes. 50
18 The LMS is the gateway to online institutional infrastructure. 55
19 Generating new knowledge. 58
20 Research activities and interaction. 60
21 Cross-pollination of external engagement activities. 64
22 External engagement activities and interaction. 65
23 Intertwining internationalisation into institutional practice. 73
24 Weaving support activities into institutional practice. 83
25 The student journey. 85
26 Learning resources: a framework on which to build academic activities. 89
27 Projecting your message through promotional activities. 91
28 The quality assurance cycle. 99
29 An internal quality assurance schedule. 103
30 Resources as institutional nutrients. 106
31 Managing income from a variety of existing and emerging sources. 108
32 An example of an institutional chart of accounts. 111
33 Developing a supportive institutional ethos amongst your staff. 115
34 Cultivating your staff. 116
35 Finding the balance of activities for academic staff. 118
36 Integrated communities: institutional estate management. 127
37 The structure of your strategic plan. 134
38 The strategic planning cycle never ends. 135
39 Developing your strategic plan: information waterfalls. 138
40 Decanting issues into the strategic plan. 143
41 Looking forward. Moving forward. 149
42 Making creative use of the tools at your disposal. 150
43 Structuring your institution – form follows function. 153
44 Institutional meeting calendars. 156
45 Assessing the likelihood and impact of institutional risks. 163
46 Responding to a crisis. 170
47 Would you like a drink? 175
48 Institutional enrolment process map. 177
49 Swim-lane process map setting out consortium member responsibilities. 180
50 Fruitful meetings! 182
51 Bon voyage. 191
Tables
1 Locating activities and units within the MARS model. 10
2 Student profile by level. 27
3 The same student profile by programme. 27
4 The same student profile by international and home balance. 28
5 Interpreting graduate characteristics at programme levels. 45
6 Programme matrix for learning outcomes. 46
7 Potential structure and content of strategic plans. 134
8 A strategic planning timetable. 137
9 SWOT structure. 140
10 A basic institutional strategic plan. 147
11 An institutional risk register. 165
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Chapter 1 Our Approach to Institutional Management in Higher Education
Chapter 2 Getting to Know Your Institution
Chapter 3 Academic Activities
Chapter 4 Support Activities
Chapter 5 Resource Management
Chapter 6 Developing and Drafting Your Strategic Plan
Chapter 7 The Challenge of Implementation
Chapter 8 Thinking Back, Moving Forward

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