Several scholars have either helped me writing this book, or given me the necessary encouragement to pursue my research interest in the cultural semantics of the lexicon of Modern Chinese. They are, in no particular order: Richard Van Ness Simmons and Wú Cúncún, both professors at the University of Hong Kong, Shā Píng, Professor at Fujian Normal University, Zhào Jīnmíng, Professor at Beijing Language and Culture University, Chén Fú, Professor at Beijing Normal University. I would like to express my heartfelt gratitude to them.
I would like to thank Hung Yee Tung, who, has worked as my research assistant. I would also like to thank those people who at various stages provided examples of cultural semantics in different languages.
I want to express special thanks to the anonymous reviewers for reading my manuscript, and for their very good suggestions for improvement; special thanks to Professor Alexandra Aikhenvald, Professor Robert Malcolm Ward Dixon and Professor Nick Enfield, editors of the series Brill’s Studies in Language, Cognition and Culture that has provided me with the chance to publish my book among similar contributions to the field; special thanks to Elisa Perotti, editor at Brill’s Languages and Linguistics department, for her efficient care of my manuscript; special thanks also to Peter Buschman for his work on the production of the book.
Finally, I would like to thank my family, who gave me deep love for my background and allowed me to develop an interest in culture, cognition and the Chinese language.