Chapter 4 Gender Equality and Career Guidance in a Nordic Context

In: Career and Career Guidance in the Nordic Countries
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Torild Schulstok
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Frida Wikstrand
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Abstract

In this chapter we explore how the question of gender equality in the Nordic countries is connected with career guidance. The Nordic welfare states are generally considered to take on a higher degree of responsibility for reducing inequalities than other state forms. Despite gender equality being high on the agenda, we argue that the underlying strong ideology of individual free career choice creates a dilemma for career practitioners on how to approach the issue of gender guidance. We argue that career guidance should take an intersectional perspective and use the examples of Norway and Sweden to highlight the importance of policy goals being followed up with concrete measures.

Introduction

Gender equality has been an important political issue in the Nordic countries since the middle of the 20th century (Eydal et al., 2015). Throughout the Nordic region political decisions have been taken to ensure that families can balance and combine working life and domestic responsibilities (Öun, 2014). As a result of such legislation, the Nordic countries have the highest level of female participation in the labour market in the world and a well-developed self-image of being gender equal (Martinsson, Griffin, & Nygren, 2016). From the 1960s onwards there have been a growing number of women in the labour market, both due to the feminist movement and the lack of labour, with women seen as a labour reserve (Hirdman, 2001). From an outside perspective, the Nordic countries are often identified as a utopia with respect to gender equality and are placed highly in various gender equality rankings (Castro-Garcia & Pazos-Moran, 2016; Green, 2015; Lister, 2009; Hooley, Chapter 3, this volume; Martinsson et al., 2016).

Historically the focus of gender equality has been on women’s careers and their ability to balance working life with the responsibilities of childcare and other domestic chores (e.g. Ellingsæter, 2016). The focus has now shifted to the gender division of labour and the engagement of men in domestic and care work (e.g. Brandth & Kvande, 2016; Reisel & Teigen, 2014). Other important questions are boy’s underachievement in school and girls over representation in higher education (Lahelma, 2014; Zimmerman, 2018) and the consequences of these educational disparities throughout the life course (NOU, 2019:3).

Career guidance practitioners, particularly in schools, are often pointed at by interest groups and by governments as being important in solving the gender division of labour (e.g. Meld. St nr. 7, 2015–2016; SOU, 2015:50). The way career guidance personnel engage with this question varies between different professionals, schools and countries in the Nordic region (Mathiesen, Buland, & Bungum, 2010; Skolinspektionen, 2013).

Our position and theoretical grounding is based on an understanding of gender as something socially constructed and constituted, something that is done rather than something that is (Connell, 2004; Lykke, 2009). We can not escape the underlying dualistic view on gender, but our ambition is to visualise and problematise this view. The gender dichotomy constructs the expectations on individuals based on assumptions of their biological gender (Connell, 2004). Since this is the way that the statistics are reported in the Nordic countries, we have to discuss both gender as biology and gender as social construct. Nordic gender equality policies are based on this dualistic view of gender, and on the norm of families with two parents, a mother and a father (Martinsson et al., 2016).

To discuss gender we also take into account that gender does not necessarily affect peoples’ position in society by itself, categories such as social background, ethnicity, functionality, sexuality, identity, age and religion are also important for understanding power structures effect on peoples life (de los Reyes & Mulinari, 2005; Røysum, 2016). We therefore take intersectionality as an analytical perspective, emphasise the relational aspect of gender rather than the individual and draw on the theoretical viewpoint that politics and legislation matters for what is seen as possible by individuals and for constructing and changing social norms in society (Bromseth & Darj, 2010; Wikstrand, 2019).

Understanding the “Nordic Gender Equality Model”

How a country deals with gender equality has a significant and direct impact on how the labour market is organised (e.g. Halrynjo & Teigen, 2016). An understanding of gender equality (and inequality) is therefore of importance for the field of career guidance. All of the Nordic countries share a sense of fulfilment in these matters and possess a self-image of being pioneers in gender equality. Sweden passed its first law on gender equality in 1939 (NIKK, 2018). The Finns was the first country in the world to grant women full political rights in 1906 (Ministry of Social Affairs and Health, 2019). Iceland has been in the spotlight recently for implementing an equal pay standard (described as certified equality) (Wagner, 2018). The Norwegians take pride in being the first country worldwide to enforce the fathers’ quota, which ensures that men take some paternity leave, in 1993 (Kitterød & Halrynjo, 2019, and Denmark can boast that it has the highest day-care coverage for young children (Eydal & Rostgaard, 2011). These are only some examples of Nordic policies that have contributed to the strong gender equal identity and self-image in our region.

Nevertheless, there are still challenges to deal with. The gender pay gap remains (Holst, 2016; Magnusson & Nermo, 2014), women are more likely than men to work part time (Öun, 2014; Statistisk Sentralbyrå, 2018) and we are still facing a care deficit, meaning that much care work is either unpaid or poorly payed (Boye, 2014). The Nordic countries also have a clear gender division of labour (e.g. Reisel, 2014). Men dominate STEM (science, technology, engineering and mathematics) occupations and women are over-represented in HEED (Health care, Elementary Education, and Domestic) (Tellhed, Bäckström, & Björklund, 2017). Tasks coded as STEM are viewed as masculine, while tasks coded as HEED are viewed as feminine (Wajcman, 1991). In recent years, we have seen a movement towards more women in formerly masculine coded areas such as medicine and law. Yet within these occupations there is still an internal gender division of labour, often referred to as the glass ceiling, where men tend to proceed in their careers into managerial positions more easily than women (SOU 2015:50; Teigen, 2014; Wikstrand, 2011). One question addressed has been about women’s participation on company boards and top leadership position (Teigen, 2015). A 40–60 % balance between the sexes is the number identified by policymakers as ‘gender mainstreaming’ (Sjöstedt, Landén, & Olofsdotter, 2016). Different occupations have different pay, influence and power in society and a gender balanced labour market is often recognised to provide the best use of talents, to lead to higher profits and provide a better work environment (Reisel & Teigel, 2014; SOU 2015:50).

Nancy Fraser (1994) has argued that a modern welfare state should recognise the complexity of gender equality. It is situated between equality and equity, between treating women and men exactly the same and the assumption that one gender should be treated differently because they are different. Fraser (1994) argues that neither of these ways of looking at gender have a significantly impact, since they do not address exploitation in society. Furthermore, she argues for the need to rethink gender equality through the principles of antipoverty, antiexploitation, income equality; leisure-time equality; equality of respect, anti-marginalisation and anti-androcentrism. From these ways of looking at gender equality Fraser argues for a deconstruction and reconstruction of how we understand gender and how we code gender (Fraser, 1994).

While Fraser (1994) asked ‘can we really look to the state to befriend women in male-dominated, racist, late-capitalist societies?”, Hernes (1987) claims that the Nordic countries with their state forms are well equipped to reduce inequalities and transform themselves into gender equal societies. She describes three main aspects of gender equality that are used as arguments in policies and politics.

  1. The right of the individual – connected to human rights and the ideal that men and women have equal rights to participate in society, without any concerns about consequences.

  2. Resources in society – focus on the added (often economic) value of having both men and women participating in society and the workforce.

  3. Redistribution of power in society – men and women are assumed to have different experiences, values and interest. Equal participation is therefore necessary to ensure both groups interest.

Hernes argues that the second aspect, resources and economics, also referred to as the economic equity dimension (Teigen & Skjeie, 2017), represents a more fragile base for gender equality (Hernes, 1987). Historically this has been a strong argument for women’s participation in the labour market (Hirdman, 1999) and can be seen in a recent report from the OECD (2018), that highlights how the Nordic approach to gender equality has resulted in growth in GDP per capita of between 10% and 20%. Hernes first and third point are related to what Teigen and Skjeie (2017) portray as the democratic parity dimension – a focus on factors like gender balance in political decision making, equal of opportunity structures within civil society, and equal rights to vote and hold office.

Gender Equality Policies in the Nordic Countries

The issue of gender equality in the Nordic countries has long tradition starting in the 19th century. Gender equality is not just a labour market issue or question of access to democratic representation but is also concerned with individual’s relationships and family lives. The first parental leave insurance that gave fathers the right to leave when a baby was borne was introduced in all Nordic countries in 1970’s and 1980’s. The idea that private life is important for gender equality was stressed by the women’s movement in 1960’s and 1970’s. In some of the Nordic countries this is still something that is left out of policies as shown in Table 4.1.

Table 4.1

Gender equality goals in the Nordic countries nikk.no (2018-05-22)

Country Gender equality goals
Denmark
  • Rights and freedom for the individual

  • Better utilisation of resources and talents

  • Global gender equality measures

Finland
  • Promotion of gender equality in the labour market and the workplace

  • Supporting people’s ability to combine paid work with family life and parenthood

  • Promotion of gender equality in education and sport

  • Reduction of violence against women and violence in intimate relationships

  • Improvement of men’s wellbeing and health

  • Promotion of gender equality through political decision-making.

Iceland
  • Equality in political administration

  • Gender and power – representation in politics

  • Equality in the labour market including addressing the gender pay gap

  • Addressing gender-based violence

  • Equality in the education system

  • Addressing issues of gender equality for men

Norway The gender equality policies aims to ensure equal opportunities and the freedom to make choices, regardless of gender, ethnicity, religion, functional ability and sexual orientation, among all people. Gender equality is emphasised in areas such as:
  • Childcaring and education

  • Employment

  • Protection against violence and violations

  • The business world

  • Health

  • International contribution to gender equality

Sweden The overarching goal is to enable women and men to have equal power to shape society and their own lives. To achieve this goal, women and men must have the same rights, opportunities and responsibilities in all areas of life.
  • Equal distribution of power and influence

  • Economic gender equality

  • Gender equality in health and healthcare

  • Gender equality within education

  • Equal distribution of unpaid household and care work

  • Men’s violence against women must stop

If we examine the five Nordic countries official gender equality goals and identified prioritised areas, a slightly different take on gender equality and family policies becomes visible. We will here present these goals, obtained from the website Nordic Information on Gender (NIKK, 2018).

The table above shows the different gender equality goals in the Nordic countries for 2016–2019. The Danish focus is on rights and freedom of the individual and better utilisation of recourses and competences. This can be related to Hernes (1987) resource argument. This focus has meant that in Denmark the argument for earmarked paternity leave would affect the free choice of families and is therefore not possible (nikk.no, 2018). Data from the Gender Equality Index (GEI),1 reveals that Denmark, although well above EU average, has a relatively low scores for democratic parity compared the two other Nordic EU member countries (Finland and Sweden).

Sweden and Iceland are the two countries that address equal power based the principle of democratic parity and addressing Hernes’ first and third point. Sweden is the only country that addresses the equal distribution of household and care work. The other countries equality goals are to be found some place in between these two ways of addressing the question of gender equality. The countries equality goals have consequences for how gender is addressed in relation to, for example, career guidance in the government’s policy texts on career guidance in schools and throughout the life course.

As the main focus in the Nordic countries has been on women’s entry into STEM and the professionalisation of female coded occupations, some women’s advances have been at the expense of others (Dahl, 2004). Using Frasers (1994) principles of gender equalities, Dahl argues that a focus on the professionalisation of home-helpers in terms of pay has occurred at the same time as the state uses neoliberal discourses and management principles to reduce their work to simple and measurable tasks. The implications may be that the positive changes in pay are merely superficial and there will not be a recognition of their work.

In various initiatives from the governments and other stakeholders in Sweden and Norway, career practitioners are pointed at as the group to fix the problem (Meld. St nr. 7 2015–2016:13; SOU, 2015:50; SOU, 2015:97). A key question has been how career guidance could be organised to effectively challenge assumptions about gender and work. An interesting point is that career guidance itself, as an occupational field, appears to have become massively gendered, with a considerably female dominance.

Gender Equality and Career Guidance

In this part we turn our focal point more specifically to career guidance and aim to describe how gender and gender equality is affecting career guidance in research, policy and guidelines for career practitioners. We will look closer into Norway and Sweden as examples of similar, but distinct approaches.

In Research and Theory

There has been a lot of research and theory development which addresses gender across a range of disciplines e.g. gender studies, sociology, political science, psychology and pedagogics. Such research shows how gender is an important factor in career decision-making. Boys and girls, men and women make career decisions that are gender stereotyped (e.g. Reisel & Teigen, 2014). Therefore, it is interesting that the question of gender has been visible in career theory as a question about women’s different and problematic careers (e.g. Blustein, 2015). Male careers are viewed as a norm, for example in the International Handbook of Career Guidance (Athanasou & Van Esbroeck, 2008). Bimrose (2008) writes an interesting and important text on ‘Guidance for girls and women’. The placement of the chapter, in the part that addresses problematic careers such as migration and disadvantaged social backgrounds, shows that women’s careers are seen as different to the normal (male) career. It is notable that there is no chapter in this handbook on ‘Guidance for boys and men’. From a Nordic perspective, where women have the world’s highest labour market participation (Green, 2015), it makes little sense to talk about women’s careers as problematic.

Career development theories will generally reflect the dominant target groups in the fixed point in time in which they are created (Bimrose, McMahon, & Watson, 2019). Historically, most of the influential career theorist have been men, leaving white, middle class males as the particular group of interest (Bluestein, 2015). Gottfredson is perhaps the most well-known exception from the last century. Her theory of circumscription and compromise recognises gender as a crucial influence on career development (Bimrose et al., 2019; Gottfredson, 2005). The growing prevalence of women in the workforce, lead eventually to an increase of career theory concerned with women`s career development. But as some researchers have suggested, the somewhat limited scope seemed to continue with a focus on primarily young, urban and well-educated women (Bimrose et al., 2019). Comparing women’s participation in the labour force together with care responsibilities between different countries, Bimrose, McMahon, and Watson (2015) conclude that geography matters and that we need an intersectional approach which examines the privileges and disadvantages of all women. Bimrose et al. (2019) suggest that some emerging career theories, might due to their more holistic, contextual and less rigid nature, be better suited to deal with issues of gender in the world of careers, eg. Bluestein’s the psychology of working (Blustein, 2006), the systems theory framework of career development (Patton & McMahon, 2014) and the chaos theory of career development (Pryor & Bright, 2011).

Norway and Sweden – Two Different Approaches?

Gender-equality in a country is influenced by how the concept of gender equality is perceived, understood and debated in public (Teigen & Wangerud, 2009). Research has shown some differences in how gender equality is discussed and framed in the Nordic countries (Borchorst, Christensen, & Siim, 2012; Dahlerup, 2002; Teigen & Wangerud, 2009). In a comparative discourse analysis, Borchorst et al. (2002) identified a variation in the dominant main discourses in Scandinavia. In Norway a discourse on gender differences has been apparent, whereas in Sweden a discourse on women’s subordination has been higher on the agenda, and in Denmark the focus has predominantly been on empowerment and freedom of choice. Dahlerup (2002) found, after analysing political discourses in Sweden and Denmark, that gender equality was significantly more politicised in Sweden with feminism as a clearly outspoken ideal among most political parties. Teigen and Wangerud (2009) conclude in their analysis that while the discourse on gender equality in Norway seems to be rooted in a strong belief in the steady linear process of harmonious development, Sweden takes on a more radical approach in the public debate where discussions around power systems, political insufficiencies and conflicts are more prominent.

An interesting question is how these different discourses together with the formal goals presented in Table 4.1 are reflected in career guidance policies and practice in each country. Using Norway and Sweden as two examples, two slightly different approaches emerge.

From a policy perspective in both Norway and Sweden the ambition on gender equality, especially regarding economic equity and available resources, is undoubtedly high. A variety of governmental white papers (Meld. St nr. 7 (2015–2016), Meld. St nr. 20 (2012–2013), NOU, 2011:18, 2012:15, 2019:3; SOU 2015:50, 2015:97) have been produced in the last decade to pinpoint and enhance measures to cope with the issue of gender segregation in the labour marked.

However, as a specific career guidance topic the picture is less clear. In both countries career guidance responsibility to address gender equality issues is written into school laws (Skolverket, 2013; Utdanningsdirektoratet, 2009). School counselling and career guidance are positioned to play an important role to help youth to making educational choices regardless of gender (Meld. St nr. 7, 2015–2016, p. 13; Skolverket, 2013). Beyond this there are differences between the countries.

We argue that the Norwegian belief that this will progress nicely on its own (Teigen & Wangerud, 2009) contributes to the lack of a clear focus on gender in guidance strategy in Norway. Research reveals (Haugum, Mathiesen, Buland, & Carlsson, 2016; Mathisen et al., 2010) that the Norwegian schools generally have not put much effort into making action plans to address gender equality issues. Mathisen et al. (2010) concludes that gender perspectives have a relatively peripheral place in the schools, amongst the counsellors, the teachers and the management. This study, followed by more recent studies on school counsellors (Buland et al., 2011; Buland, Mathiesen, & Mordal, 2014; Haugum et al., 2016) confirms that gender perspectives are rarely acknowledged in guidance work with Norwegian youth. With the exceptions of a few enthusiasts, the majority of the counsellors report that they find it difficult to approach this topic. In many ways they lack the tools and meaningful approaches on how to do it (Schulstok & Svoen, 2014).

In Sweden, a more radical approach (Teigen & Wangerud, 2009), has pushed the development on one step further. The national agency for education (Skolverket) has produced a series of guidance for schools. In the advice for work with career guidance in schools the legislation on gender equality is made more explicit and responsibilities clarified. For example, the schools have a responsibility to provide career guidance for pupils and to make sure that children’s vocational and educational choices are not affected by ‘gender, social background or culture’ (Skolverket, 2013).

Research conducted in 2013 in 32 schools found that gender stereotyped career choices were seen as a big problem, but that counsellors did not feel that they had tools to work with the issue (Skolinspektionen Rapport, 2013:5). This knowledge resulted in an initiative from the National Agency for Education in Sweden to promote a course in gender aware career guidance in 2013 which developed into a new approach to guidance (norm criticism) (Wikstrand & Lindberg, 2015). Norm criticism was introduced to help students to understand power structures through examining norms in societies. There was also a shift from only talking about gender stereotypes to a more intersectional understanding of power structures, including social background, race, age, religion, functionality and sexuality and how these intervenes. Norm criticism aims to visualise taken for granted norms and show how breaking the norms excludes people and ways of living from education, work and other institutions (Wikstrand, 2019). Wikstrand and Lindberg (2015) wrote a book distributed to all headmasters in the country by the national agency for education in Sweden. Questions addressed in the book include the culture of masculinity (e.g. ‘too cool for school’) and the way in which gender and class stereotypes shape engagement with occupations.

Career Guidance in Between Gender Equality Goals and Formation of the Free Will

Our country has not yet engaged its daughters. Thousands of forces are not in use. (Collett, 1868)

Since those words were written, we have come a long way in the Nordic region. Gender equality is largely taken for granted, so are women’s careers. It is men’s careers, and what Lahelma (2014) refers to as the boys’ discourse, that are presently in focus, as men underachieve in schools and are underrepresented in higher education. What we need to keep in mind, is that a narrow focus on gender only, might lead us to ignore socioeconomic background, migration and other categories important to understand peoples transitions throughout life. It is important to take an intersectional stand on gender to understand and work with people in transitions.

One challenge in Norway and Sweden is that most career counsellors meet the students for individual guidance first in the eighth or ninth grade. These interviews need to contain so much and it could be seen as encroachment to challenge individuals’ view on gender (Bueland et al., 2014; Loven, 2000). As Haug (Chapter 14, this volume) discusses the ideology of career guidance in a Nordic context is focused on the individual with the individual viewed as capable of making free choices. Challenging individuals’ gender norms and assumptions can be seen as challenging the idea of free will. The common understanding amongst the practitioners is that their clients must make their own independent choices and this may contribute to a general hesitation and refusal to bring forward gender perspectives, unless the clients themselves problematise the issue (Mathisen et al., 2010).

How the welfare system supports gender equality and the opportunity to combine family life with working life shapes how families in the Nordic countries organise their everyday life and their careers. For the field of career guidance it is therefore of importance to examine closer how career logic unfolds within the Nordic family-friendly work model. Family-friendly policies have contributed to the high numbers of females in the Nordic workforce, and made careers more available to women. Yet we should also be aware of the challenges that come along. As Halrynjo (2017) argues, the rules of family-friendliness rest upon the notion of collective rights, protection, legal absence and reduced demands on achievement and performance. The rules of career, however, tend to favour the productive, dedicated, visible and non-stop worker who is competing in a strongly individualised competition. In receiving the well-intentioned and highly needed support, parents, mostly mothers, then face the constant risk of becoming ‘the replaceable worker’ and failing to meet the expectations of the career world (Halrynjo, 2017).

The different Nordic countries have different gender equality goals. Denmark stresses free choices for families while Sweden seeks to redistribute power in the private sphere as well as in public sphere. The point is that there is not one way to view or to work for gender equality in the Nordic countries. The disparities are partly due to what is viable in the different countries, partly on which political parties govern. Hernes three arguments for gender equality visualise that there is not one rationality that underpins gender equality in the Nordic region. If we compare Hernes (1987) aspects of gender equality only Sweden and now Iceland have gender equality goals that seek to reconstruct gender norms. These countries also apply to Frasers point about how we understand and code gender. The attention to the gender division of labour in the Nordic countries and the lack of competences within STEM and HEED relate to the idea of gender equality for economic reasons. This argument urges career guidance workers to try to get young people to aspire to occupations that challenges gender norms. But as the career guidance ideology in the Nordic countries is not to influence the clients, most career guidance workers find themselves in a dilemma when talking about the gender division of labour.

The idea that individuals have a free choice is strongly situated within career guidance. This paradox between the desire to validate and support individual choice and a recognition of structural inequality is buried in the ideology of career guidance in the Nordic states. The Swedish and Icelandic gender equality goals emphasise the redistribution of power and seek to reconstruct notions of masculinity and femininity. This approach shifts the focus from trying to get girls into STEM occupations and boys into HEED occupations towards trying to visualise and challenge the gender division of labour through pedagogics and norm critique (Kumashiro, 2009; Wikstrand, 2019).

Guidance approaches based on constructivism and social constructionism have traditionally been recognised as suitable for dealing with gender equality issues, due to their narrative focus and its ability to bring contextual and cultural elements to the table (Bimrose et al., 2019). We need, however, to be aware of the potential danger of the emphasis on personal agency in these approaches and the risk that career practitioners lose sight of structural and systemic barriers to career (Bimrose et al., 2019). The development of norm critique as a guidance approach offers one way to address these issues that is worth exploring further across the Nordic region.

Note

1

GEI is monitored by the European Institute for Gender Equality (EIGE). The aim is to map country variation within the EU regarding gender equality outcomes on a variety of variables such as work, money, knowledge, time, power, health, violence against women and intersecting inequalities (Teigen & Skjeie, 2017).

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Chapter 1 Setting Nordic Career Guidance in Context

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