Film festivals around the world are in the business of making experiences for audiences, elites, industry, professionals, and even future cultural workers. Cinema and the Festivalization of Capitalism explains why these non-profit organizations work as they do: by attracting people who work for free, while appealing to businesses and policymakers as a cheap means to illuminate the creative city and draw attention to film art. Ann Vogel’s unprecedented systematic sociological analysis thus provides firm evidence for the ‘festival effect’, which situates the festival as a key intermediary in cinema value chains, yet also demonstrates the impact of such event culture on cultural workers’ lives. By probing the various resources and institutional pillars ensuring that the festivalization of capitalism is here to stay, Vogel urges us to think critically about publicly displayed benevolence in the context of cinema—and beyond.
Ann Vogel, Ph.D. is a sociologist who works at the University of Applied Sciences for Public Administration, Police Administration and Administration of Justice Mecklenburg-Vorpommern in Güstrow, Germany as a research promotion manager.
Acknowledgments
List of Figures and Tables
Introduction
Film Festivals, Introducing a Global Population
Part 1 Affordances 1Film Festivals and Festivalization
2The Experience-Maker
3Alternative Exhibition
Part 2 Devices 4Mimetic Adoption and Social Capital
5Festival Devices
6Examining the Festival Effect
Part 3 Justifications 7Film Festival as Charismatic Organization
8Spreading the Risk: Film Festival Work and Creative Labor Strategies
9Institutional Supports for Festival Volunteering
10The Calling of Unpaid Labor
Part 4 Adjustments 11Affect, Event, and Social Order
12A Postmodern Grants Economics: Elites, Excess, and Cultural Diversity
13Activation, or the Eclipse of the Civic Polis
Toward Social Activism, a Conclusion
Appendix: Methodological Supplement for Chapter 6
Bibliography
index
All with an interest in the Humanities, especially Media, Cultural and Communication Studies and Cinema & Film Festival Research; Social Sciences (especially economic and cultural sociology, cultural economics, capitalism theory, Weberian sociology, New Institutionalism, non-profit sector research, management and business studies); industrial sociology and film performance analysis.