Cinema and the Festivalization of Capitalism

The Experience-Makers

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Film festivals around the world are in the business of making experiences for audiences, elites, industry, professionals, and even future cultural workers. Cinema and the Festivalization of Capitalism explains why these non-profit organizations work as they do: by attracting people who work for free, while appealing to businesses and policymakers as a cheap means to illuminate the creative city and draw attention to film art. Ann Vogel’s unprecedented systematic sociological analysis thus provides firm evidence for the ‘festival effect’, which situates the festival as a key intermediary in cinema value chains, yet also demonstrates the impact of such event culture on cultural workers’ lives. By probing the various resources and institutional pillars ensuring that the festivalization of capitalism is here to stay, Vogel urges us to think critically about publicly displayed benevolence in the context of cinema—and beyond.
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Ann Vogel, Ph.D. is a sociologist who works at the University of Applied Sciences for Public Administration, Police Administration and Administration of Justice Mecklenburg-Vorpommern in Güstrow, Germany as a research promotion manager.
Acknowledgments

List of Figures and Tables

Introduction

Film Festivals, Introducing a Global Population

Part 1
Affordances
1Film Festivals and Festivalization

2The Experience-Maker

3Alternative Exhibition


Part 2
Devices
4Mimetic Adoption and Social Capital

5Festival Devices

6Examining the Festival Effect


Part 3
Justifications
7Film Festival as Charismatic Organization

8Spreading the Risk: Film Festival Work and Creative Labor Strategies

9Institutional Supports for Festival Volunteering

10The Calling of Unpaid Labor


Part 4
Adjustments
11Affect, Event, and Social Order

12A Postmodern Grants Economics: Elites, Excess, and Cultural Diversity

13Activation, or the Eclipse of the Civic Polis

Toward Social Activism, a Conclusion

Appendix: Methodological Supplement for Chapter 6

Bibliography

index
All with an interest in the Humanities, especially Media, Cultural and Communication Studies and Cinema & Film Festival Research; Social Sciences (especially economic and cultural sociology, cultural economics, capitalism theory, Weberian sociology, New Institutionalism, non-profit sector research, management and business studies); industrial sociology and film performance analysis.
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