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In: Media and Left
In: Media and Left
The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.
Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.
In: Media, Ideology and Hegemony
In: Media, Ideology and Hegemony
An Ethnographic and Socio-semiotic Analysis of Tourism and Ocean Cruising
Written in an accessible style, with many photographs of important tourist sites and drawings by the author, Smooth Sailing provides an ethnographically informed introduction to the nature of tourism and an important aspect of tourism, ocean cruising. The book discusses topics such as the nature of tourism, different kinds of tourists, the role that myths play in tourism, gratifications from tourism, and travel as a means of personal transformation. It also deals with ocean cruising and considers the notion that cruises are boring, social class and cruising, cruising and addiction, and cruising and the psyche.
Sports Semiotics applies semiotics (and other disciplines, secondarily) to analyse the social, cultural, economic and psychological significance of sports. It includes a primer on semiotic theory, sections on the analysis of wrestling by Roland Barthes in his book Mythologies, as well as sections on football and the sacred, the Super Bowl, and the semiotics of televised baseball.

Abstract

Tourism and ocean cruising, which is an increasingly important kind of tourism and travel, can be considered forms of popular culture. Tourism is now the largest industry in the world and every year more than a billion people undertake travel to foreign lands. In addition, there is an enormous amount of travel within the borders of many countries. This study deals with topics such as what is it that motivates people to travel, what psychological benefits they get from travel, whether there is a difference between being a traveler and a tourist, what theories tourism scholars offer to explain the different kinds of tourists and why ocean cruising has become so popular? The preface has material on the devastating impact of the Covid-19 virus on the cruise industry and tourism, in general. These are some of the topics that Smooth Sailing deals with in an ethnographically informed socio-semiotic analysis of tourism and ocean cruising.

In: Smooth Sailing

Abstract

This book deals with an important aspect of everyday life and popular culture in which everyone engages, often more than once a week, which involves shopping in retail stores of one kind or another. We need to eat and continually replenish our supply of food, so we shop at supermarkets and farmers markets and we need to have clothes to wear and many other things, so we shop in department stores, big-box stores like Costco and Walmart, and various other kinds of stores. Much of our shopping is done online, on sites such as Amazon.com, the most important online retailer in America. Its popularity has challenged traditional brick and mortar stores, most of which now have an internet presence and many of which are going out of business—a phenomenon sometimes called “the retail apocalypse.” This term, let me point out, has religious implications. The subtext of Shopper’s Paradise involves the notion, only dimly perceived by most people, that there is a paradisical element to shopping and that in curious ways, shopping represents an unrecognized attempt to return to the Garden of Eden, where all our wants were taken care of by God. We have replaced the talking snake in the Garden with advertising agencies and marketing experts. Now, depending on our incomes, we rely on stores ranging from Neiman Marcus to Dollar stores to help us take care of our needs. Shopper’s Paradise demonstrates how ubiquitous and varied retail stores, explains how they function, and suggests, by their very presence, that they play an important role in our lives.

In: Shopper's Paradise