On 31 December 2018, the Kingdom of the Netherlands — the Netherlands, Aruba, Curaçao and St Maarten — concluded its one-year membership of the United Nations Security Council (UNSC), prompting many to reflect on its meaningful contribution to international peace and security during this time. The UNSC has exclusive and far-reaching powers with regard to maintaining international peace and security. For this reason, non-permanent seats on the UNSC are highly coveted. They confer prestige, influence and respectability on the seat-holders. Given the popularity of these seats, the Kingdom’s ability to influence decision-making within the UNSC became possible only after an intensive election campaign. In this practitioners’ perspective, we provide our insights and observations on the Kingdom of the Netherlands’ campaign strategy for the UNSC elections in 2016.