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Martin, Bernice

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Bernice Martin

Abstract

The article argues that the notion of a 'religious market' is essentially a metaphor. It focuses analytic attention on certain aspects of the competition for allegiance among different forms of religion but at the expense of misrepresenting other core features. The attraction of the model for social scientists may well have as much to do with the normative character of the language of economic markets today as with the intrinsic analytic force of the model. The epistemological and ontological bases of the model are seldom examined though their implications are reductionist. The common use of the market model is also problematic in reinforcing the largely discredited, but still influential, assumption that the growth of Protestant 'fundamentalism' in developing societies is a function of American cultural and economic imperialism. The main body of the text examines the author's own selective use of the market metaphor in research on Latin American Pentecostals, highlighting both what is illuminated and what is distorted by the model. The discussion covers: the structuring of the religious 'market'; entrepreneurship, with particular reference to the pastorate; converts as 'clients' or 'customers'; the 'marketing strategies' of religious bodies; 'market niches'; and the 'pre-conditions of demand'. The article concludes that the market model tends to obscure the importance of the transformative processes in conversion. The market model should be employed with caution and without assuming its uniquely 'scientific' status as a methodological tool in the study of conversion and of the growth or decline of religion.

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K. Alexander Adelaar, James T. Collins, K. Alexander Adelaar, James T. Collins, K. Alexander Adelaar, James T. Collins, K. Alexander Adelaar, James T. Collins, Freek L. Bakker, Samuel Wälty, René Berg, Linda Barsel, Martin Bruinessen, Darul Aqsha, Martin Bruinessen, Niels Mulder, Matthew Isaac Cohen, Craig A, Lockard, Will Derks, Philip Yampolsky, Will Derks, Philip Yampolsky, Will Derks, Tenas Effendy, Rens Heringa, Roy W. Hamilton, Bernice Jong Boers, Willemijn Jong, C. Jonge, A.Th. Boone, Nico Kaptein, Peter G. Riddell, Hugo Klooster, Janny Jong, Jean Robert Opgenort, L. Smits, Pim Schoorl, Albert Hahl, Elly Touwen-Bouwsma, Dieuwke Wendelaar Bonga, Freek Colombijn, Anthony J. Whitten, David Henley, Anthony J. Whitten, Peter Boomgaard, Tony Whitten, Han Knapen, Kathy MacKinnon, Bernice Jong Boers, Manon Ossewiejer, Kathryn A. Monk, Freek Colombijn and Tomas Tomascik

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Honolulu: University of Hawai’i Press, 1998, xix + 390 pp. - Will Derks, Tenas Effendy, Bujang Tan Domang; Sastra lisan orang Petalangan. Yogyakarta: Yayasan Benteng Budaya/Ecole Francaise d’Extrême Orient/The Toyota Foundation, 1997, 818 pp. [Al Azhar and Henri Chambert-Loir (eds).] - Will Derks, Philip Yampolsky, Music from the forests of Riau and Mentawai. Recorded and compiled by Philip Yampolsky; annotated by Hanefi, Ashley Turner, and Philip Yampolsky. Washington, D.C.: Smithsonian Folkways, 1995. [Music of Indonesia 7SF; CD 40423.] - Will Derks, Philip Yampolsky, Melayu music of Sumatra and the Riau Islands: Zapin, Mak Yong, Mendu, Ronggeng. Recorded, compiled , and annotated by Philip Yampolsky. Washington D.C.: Smithsonian Folkways, 1996. [Music of Indonesia 11 SF; CD 40427.] - Rens Heringa, Roy W. Hamilton, Gift of the cotton maiden; Textiles of Flores and the Solor Islands. 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Leiden/Jakarta: Department of Languages and Cultures of Southeast Asia and Oceania, Rijksuniversiteit Leiden/Irian Jaya Studies Interdisciplinary Research Programme (IRIS), 1994, vi + 281 pp. [Irian Jaya Source Materials 9 (Series B No. 3).], C.L. Voorhoeve (eds) (eds.) - Pim Schoorl, Albert Hahl, Gouverneursjahre in Neuguinea. Edited by Wilfried Wagner. Hamburg: Abera Verlag Meyer, 1997, xxxi + 230 pp. - Elly Touwen-Bouwsma, Dieuwke Wendelaar Bonga, Eight prison camps; A Dutch family in Japanese Java. Athens, Ohio: University Center for International Studies, 1996, xii + 219 pp. - Freek Colombijn, Anthony J. Whitten, The ecology of Sumatra. Yogyakarta: Gadjah Mada University Press, 1987 [First edition 1984], xxiii + 583 pp., photographs, figures, tables, index., Sengli J. Damanik, Jazanul Anwar (eds.) - David Henley, Anthony J. Whitten, The ecology of Sulawesi. Yogyakarta: Gadjah Mada University Press, 1987, xxi + 777 pp., Muslimin Mustafa, Gregory S. Henderson (eds.) - Peter Boomgaard, Tony Whitten, The ecology of Java and Bali. [Singapore]: Periplus Editions, 1996, xxiii + 969 pp. [The Ecology of Indonesia Series 2.], Roehayat Emon Soeriaatmadja, Surya A. Afiff (eds.) - Han Knapen, Kathy MacKinnon, The ecology of Kalimantan. [Singapore]: Periplus Editions, 1996, xxiv + 802 pp., tables, figures, boxes, index. [The Ecology of Indonesia Series 3.], Gusti Hatta, Hakimah Halim (eds.) - Bernice de Jong Boers, Manon Ossewiejer, Kathryn A. Monk, The ecology of Nusa Tenggara and Maluku. [Singapore]: Periplus Editions, Oxford: Oxford University Press, 1997, xvii + 966 pages, tables, figures, boxes, annexes, appendixes, index. [The Ecology of Indonesia Series 5.], Yance de Fretes, Gayatri Reksodiharjo-Lilley (eds.) - Freek Colombijn, Tomas Tomascik, The ecology of the Indonesian seas [2 volumes]. Hong Kong: Periplus, 1997, xiv + vi + 1388 pp., photographs, figures, tables, indexes. 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