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Abstract

This volume brings together a collection of essays, most of which were presented at the ‘Urban Mindscapes of Europe’ conference at De Montfort University in Leicester on 29 April 2004. At the centre of the volume is an encounter between explorations of urban mindscapes, and their application to urban policy generally, and more specifically to city marketing and tourism promotion. This introductory essay provides an overview of the concepts of ‘urban mindscape’ and ‘urban imaginary’, and of a selection of key themes emerging from the contributions to the book. It ends with a discussion of a range of issues for further research and for policy-making.

In: Urban Mindscapes of Europe

Abstract

This volume brings together a collection of essays, most of which were presented at the ‘Urban Mindscapes of Europe’ conference at De Montfort University in Leicester on 29 April 2004. At the centre of the volume is an encounter between explorations of urban mindscapes, and their application to urban policy generally, and more specifically to city marketing and tourism promotion. This introductory essay provides an overview of the concepts of ‘urban mindscape’ and ‘urban imaginary’, and of a selection of key themes emerging from the contributions to the book. It ends with a discussion of a range of issues for further research and for policy-making.

In: Urban Mindscapes of Europe

Abstract

Paul Brookes has developed a reputation in the UK as an innovative place marketing specialist through his work for Bradford’s bid for the title of European Capital of Culture 2008 from 2001-2003 and for the ‘Leicester Revealed’ project initiated by Leicester Shire Promotions (2003-2006). The interview highlights the importance of flagship events in place marketing, and the huge expectations which are often placed on the process of marketing cities. Place marketing is in many cases seen as a road to salvation for cities, as a way of reinventing local economies which are in structural decline or of attempting to become successful tourist destinations, in a context of increasingly fierce global competition in the tourism market. In other cases place marketing is seen as a tool to support and develop a city’s distinctiveness, and to enhance local pride, a sense of community, cohesion, and belonging. Paul Brookes argues that managing the often unrealistic expectations of local politicians and policymakers, other stakeholders, the media and the general public is one of the key tasks for a good place marketer. With regard to this, Brookes also raises the complex issue of the democratic legitimacy of unelected place marketing agencies, which in some cases make decisions which should be subject to proper scrutiny by voters.

In: Urban Mindscapes of Europe

Abstract

Paul Brookes has developed a reputation in the UK as an innovative place marketing specialist through his work for Bradford’s bid for the title of European Capital of Culture 2008 from 2001-2003 and for the ‘Leicester Revealed’ project initiated by Leicester Shire Promotions (2003-2006). The interview highlights the importance of flagship events in place marketing, and the huge expectations which are often placed on the process of marketing cities. Place marketing is in many cases seen as a road to salvation for cities, as a way of reinventing local economies which are in structural decline or of attempting to become successful tourist destinations, in a context of increasingly fierce global competition in the tourism market. In other cases place marketing is seen as a tool to support and develop a city’s distinctiveness, and to enhance local pride, a sense of community, cohesion, and belonging. Paul Brookes argues that managing the often unrealistic expectations of local politicians and policymakers, other stakeholders, the media and the general public is one of the key tasks for a good place marketer. With regard to this, Brookes also raises the complex issue of the democratic legitimacy of unelected place marketing agencies, which in some cases make decisions which should be subject to proper scrutiny by voters.

In: Urban Mindscapes of Europe
Urban mindscapes are structures of thinking about a city, built on conceptualisations of the city’s physical landscape as well as on its image as transported through cultural representation, memory and imagination.
This book pursues three main strands of inquiry in its exploration of these ‘landscapes of the mind’ in a European context. The first strand concerns the theory and methodology of researching urban mindscapes and urban ‘imaginaries’. The second strand investigates some of the representations, symbols and collective images that feed into our understanding of European cities. It discusses representations of the city in literature, film, television and other cultural forms, which, in James Donald’s phrase, constitute ‘archives of urban images’. The third and last section of the volume concentrates on the relationship between the collective mindscapes of cities, urban policy and the practice of city marketing.
In: Urban Mindscapes of Europe
In: Urban Mindscapes of Europe
In: Urban Mindscapes of Europe
In: Urban Mindscapes of Europe