This section offers a critical overview of the position, and meaning, of human rights in the context of EU-Asia relations. The chapter adopts a social-constructivist perspective on the European Union's human rights promotion activities across Asia, emphasising the role of values and identities, norms and educational interaction in EU-Asia foreign policy interaction and implementation. The author argues that the majority of EU-Asia debates on the issue of human rights shows evidence of both the enabling and the inhibitory potential of the issue for East-West dialogue. This is borne out in the short case studies in this chapter, which evaluate the EU’s Asia Policies towards Burma (Myanmar), the People’s Republic of China (PRC) and the Republic of Indonesia, in terms of the potential and the challenges reflected in their human rights content. The chapter closes with a call for a more coherent, lateral and holistic integration of human rights issues into EU-Asia relations.