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In: "Verwisch die Spuren!": Bertolt Brecht’s Work and Legacy

Abstract

Building on the current European-wide debate on strategies for city marketing, and using Berlin as a case study, this article proposes two ways in which literature could successfully be used to project a city’s complex identity. The article argues that the marketing of Berlin as a tourist destination could be enhanced firstly by promoting the contemporary literary scene as part of Berlin’s cultural diversity; and secondly by using Berlin literature to convey the historically determined identity of the city. Opportunities for, and conditions attached to, the inclusion of literature in an integrated tourism concept are highlighted.

In: Urban Mindscapes of Europe
This volume presents a cross-section of current Brecht studies, reflecting a variety of approaches and perspectives ranging from detailed exegesis of particular texts to cultural criticism in the broadest sense. It provides analyses of Brecht's work and investigates his pervasive influence in 20th century literature. The studies collected here cover the whole of Brecht’s career, from the early one-acter Kleinbürgerhochzeit of 1919 to the Sinn und Form years immediately preceding his death, as well as his use of tradition and his legacy. By way of redressing a tendency in Brecht reception to regard him mainly as a dramatist, the volume covers novels, poetry, film, photography, journalism and theory as well as plays.
Urban mindscapes are structures of thinking about a city, built on conceptualisations of the city’s physical landscape as well as on its image as transported through cultural representation, memory and imagination.
This book pursues three main strands of inquiry in its exploration of these ‘landscapes of the mind’ in a European context. The first strand concerns the theory and methodology of researching urban mindscapes and urban ‘imaginaries’. The second strand investigates some of the representations, symbols and collective images that feed into our understanding of European cities. It discusses representations of the city in literature, film, television and other cultural forms, which, in James Donald’s phrase, constitute ‘archives of urban images’. The third and last section of the volume concentrates on the relationship between the collective mindscapes of cities, urban policy and the practice of city marketing.
In: Urban Mindscapes of Europe
In: Urban Mindscapes of Europe