Authors: Haoyun Zhu and Guangxiang Rao

Abstract

By analysing semiotic papers, works and academic conferences from 2018, this paper aims to describe the development of Chinese semiotics. During this year, the study of semiotics in China further advanced in the fields of Marxist semiotics, communication semiotics, cultural semiotics, ecological semiotics and art semiotics. Overall, theoretical explorations and the integration of applications became development trends in semiotics. Further, the traditional concept of semiotics gained new interpretations through the introduction of new methods and ideas. In turn, the ‘meaning’ attribute of semiotics provided a unique analytical perspective for cutting-edge topics such as artificial intelligence and ecological environments.

In: Signs and Media