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Author: Ingrid d'Hooghe
In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success.

China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.
Author: Ingrid d'Hooghe

Abstract

In recent months China's public diplomacy has had to move into high gear. Recent problems with the safety of China's food and toys exports, Beijing's close relations with the regimes of Sudan and Myanmar, and telling pictures of China's environmental problems on newspaper front pages have seriously undermined the projected image of China as a reliable and responsible world power. Even more importantly, these issues have a direct negative impact on China's economy and domestic political situation. If the safety issue is not dealt with adequately, the label 'Made in China' may become known as 'Buyer Beware' and exports may plummet. If China distances itself too much from the international mainstream on Sudan and Myanmar, the call by various non-governmental groups and Hollywood individuals for a boycott of the Beijing Olympic Games of 2008 may gain support and lead to actions that could blemish or even disrupt the Games. The Olympics have become a two-edged sword: a major public diplomacy tool for China but also an international stick to urge the Chinese government to step up its compliance to international norms and values. These recent developments illustrate the importance of image and public diplomacy for a country that is rising to play a more substantial role in world politics and economics.

In: The Hague Journal of Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy
In: China's Public Diplomacy