The paper deals with the Lower East Side as a site of memory in children's literature in the United States. Contemporary children's books depict the Lower East Side in migration narratives about Eastern European Jews who came to America around the turn of the last century. They do so both verbally and visually by incorporating an often reproduced photograph that has come to symbolize the imaginary place. The Lower East Side is a Jewish site of immigrant poverty, crowded tenement houses, and sweat shops. In the examples given, it is used to dismantle the image of the Goldeneh Medina.