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  • Author or Editor: Joanna Senderska x
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In: In-Between: Transversal Values in Contemporary Social Discourses and Culture
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The title concept ‘in-between’ (metaxu) refers to identity that remains in perpetual disjunction, dispersion and crisis. This book proves that ‘in-between’ is not an empty space, but a productive mode of creating new qualities, experiences, ideas and representations. The authors of individual chapters interpret selected aspects of metaxu in relevant to contemporary cultural communication areas, i.e. linguistic and more broadly semiotic, and make contemporary discourses the object of exploration. Most of the analyses are based on the Polish-language linguistic context; however, they refer to a universal perspective of culture and communication.

Abstract

This chapter discusses aspects of online discourse concerned with female body care and beautification. This discourse, taking place in the Polish beauty blogosphere, is a part of the discourse on enhancing the female body, which is, on the one hand, desired by women, but on the other, seems to be a sort of social duty imposed upon them. In the paper, discourse is identified, according to the tradition of German discourse studies, as a group of mutually related utterances which interact with each other. This means that discourse is treated as a transtextual category, an abstract structure of intertextual relations and also a type of social interaction entered into by different representatives of social groups that represent diversified attitudes, opinions and interests. The Polish beauty blogosphere is shown to be a type of discourse community, existing in virtual space, gathered around the topic of beauty care and body beautification, with specific lexis, ways of communicating and discursive strategies.

In: In-Between: Transversal Values in Contemporary Social Discourses and Culture
In: In-Between: Transversal Values in Contemporary Social Discourses and Culture