Kyongwon Yoon


This chapter explores how cultural identity is being negotiated in young South Koreans’ use of new technologies. Young people in Seoul appear to rearticulate local norms of sociality in the process of appropriating the Internet and the mobile phone. For young Koreans, local norms of sociality are considered to symbolize the essence of “Koreanness” and the norms play an important role in their use of new technologies. This chapter implies that the reiteration of “old” ways of constructing “Koreanness” on the basis of local norms of sociality is an imagined response to globalization.