Search Results

You are looking at 1 - 2 of 2 items for

  • Author or Editor: Lorenzo Cantoni x
  • Search level: All x
Clear All
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Abstract

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sport … up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite intercultural misunderstandings and communication crises. The recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject is presented, as well as the implications of its digital transformation. Through several cases, intercultural communication crises are documented and strategies are provided to interpret and prevent them.

Open Access
In: Digital Fashion Communication