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Nicholas J. Cull

Summary

A global crisis exists today, driven by a toxic mix of populist politics and disruptive social media. For public diplomacy to respond, it must remain true to its core principles: 1) begin by listening; 2) connect to policy; 3) do not perform for domestic consumption; 4) look for credibility and partnership; as 5) the most credible voice is not your own. 6) Public diplomacy is not always ‘about you’; but 7) is everyone’s business. These core principles must now be supplemented by the following future needs: 1) reframing soft power as a new category of reputational security, relevant to the survival of vulnerable states; 2) contest disinformation and engage in information disarmament; 3) counter victim narratives; and 4) articulate a compelling vision of the future. This article refuses to abandon an element of optimism and continues to see hope in the ability of humans to connect effectively with one another.

Nicholas J. Cull

Summary

A global crisis exists today, driven by a toxic mix of populist politics and disruptive social media. For public diplomacy to respond, it must remain true to its core principles: 1) begin by listening; 2) connect to policy; 3) do not perform for domestic consumption; 4) look for credibility and partnership; as 5) the most credible voice is not your own. 6) Public diplomacy is not always ‘about you’; but 7) is everyone’s business. These core principles must now be supplemented by the following future needs: 1) reframing soft power as a new category of reputational security, relevant to the survival of vulnerable states; 2) contest disinformation and engage in information disarmament; 3) counter victim narratives; and 4) articulate a compelling vision of the future. This article refuses to abandon an element of optimism and continues to see hope in the ability of humans to connect effectively with one another.