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Abstract
This research study examines the trade potential between Indonesia and Namibia, explicitly focusing on product competitiveness mapping and lessons learned from Chile and Uruguay. The analysis explores the competitiveness of export products in each country and identifies areas for improvement. The findings reveal that Indonesia has a higher number of export products with high competitiveness than Namibia. However, both countries face challenges in boosting the overall competitiveness of their export portfolios. The study emphasises the need for diversification and value-added processing to enhance export capabilities and reduce import reliance. Drawing insights from Chile and Uruguay, it highlights the importance of economic diplomacy and bilateral trade agreements in strengthening trade relations. The study concludes with recommendations for policymakers and future researchers to foster economic growth and maximise the trade potential between Indonesia and Namibia.