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Abstract
This chapter attempts to provide answers to the question of why Digital Transformation (DT) in higher education institutions has not been wholly successful. It also looks at how this situation can be overcome through the application of an integrative concept of quality literacy in DT composed of competencies in quality strategies, practice and culture. A SWOT analysis of organisational and individual competencies required for DT in higher education learning and teaching is presented along with preliminary results of an Erasmus+ project on fostering digital competencies of educators and students. These studies help identify organisational, pedagogical and ethical weaknesses, as well as opportunities and challenges in DT. The chapter provides recommendations on how universities can make DT a successful reality and identify DT competencies required by stakeholders.