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Books of Fate and Popular Culture in Early China

The Daybook Manuscripts of the Warring States, Qin, and Han

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Edited by Donald Harper and Marc Kalinowski

Books of Fate and Popular Culture in Early China is a comprehensive introduction to the manuscripts known as daybooks, examples of which have been found in Warring States, Qin, and Han tombs (453 BCE–220 CE). Their main content concerns hemerology, or “knowledge of good and bad days.” Daybooks reveal the place of hemerology in daily life and are invaluable sources for the study of popular culture.
Eleven scholars have contributed chapters examining the daybooks from different perspectives, detailing their significance as manuscript-objects intended for everyday use and showing their connection to almanacs still popular in Chinese communities today as well as to hemerological literature in medieval Europe and ancient Babylon.
Contributors include: Marianne Bujard, László Sándor Chardonnens, Christopher Cullen, Donald Harper, Marc Kalinowski, Li Ling, Liu Lexian, Alasdair Livingstone, Richard Smith, Alain Thote, and Yan Changgui.

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Adam Parr

always applied myself to acquire la grande Science […].’ 21 This text takes Quesnay’s 1767 manifesto to the next level, identifying physiocracy with Confucianism. The call for revolution in France and across Europe is explicit and the prediction is made that blessed times will come “sooner or later

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Adam Parr

mandate of heaven, and was therefore putting itself at risk. Perhaps he intended a warning rather than a prediction. But, whatever his motivation, Amiot’s repetition of these dates in the context of the subject of regicide and revolution is open to such an interpretation. How far should we take this more

Yi Xie and Siqing Peng

In the recent marketplace, corporate brands are exposed to a variety of corporate publicity, which may elicit unexpected consumer responses and requires more academic attention. This study explores how two kinds of corporate publicity (ability-related vs. social responsibility-related) influence customer-brand relationship. We propose that both kinds of publicity influence customer-brand relationship strength through brand trust and brand affect. In addition, the interaction pattern between the two kinds of publicity is further examined. Two competing hypotheses predicting divergent patterns of the interaction effect are proposed. A 2×2 between-subject experiment is conducted in the context of fast food service industry. Results show that, after controlling the existing customer-brand relationship, social responsibility-related publicity has significant influence on the strength of customer-brand relationship, while ability-related publicity has no such effect, given the fact that consumers probably have developed well-established perceptions on the focal company’s ability. Furthermore, the specific interaction pattern between the two kinds of publicity is consistent with the prediction based on fairness heuristic theory. In addition, brand trust and brand affect play mediating roles in the mechanism through which corporate publicity influences customer-brand relationship.

Translator Connie Rosemont

publication of the Communist Manifesto were in 2018. Using this occasion, Chinese scholars published a host of research from new vantage points and with greater dimensionality, showing that Marx’s diagnosis of the pathology of capitalism and his prediction of the likely path and prospects for human

Uffe Bergeton

to actively promote Confucianism as a core element of national identity, but he concludes with the tentative prediction that Confucianism in the future may be most influential in China as a civil religion. Chapter 3, “The Revival of Confucianism in Mainland China: The Vicissitudes of Confucian

Zhuo Liu

War” in the same year. “On Protracted War” was originally a lecture given by Mao to the Yan’an Research Association of the War of Resistance in 1938. Consciously distancing himself from other predictions on the future of war, Mao called attention to the power of the ordinary Chinese people, in

Tan Mingran

words, if China truly develops a kind of democracy, its version will be imbued with heavy Chinese characteristics to emphasize the sacrifice and loyalty of individuals to the family and the state, unlike American democracy, which is based on individualism. Bergsten has a bolder prediction, saying