’s HADD and raises questions for the attachment theory of religion. Pascal Boyer’s cognitive optimumtheory can potentially by enriched as embodiment might shed more light on how intuitive ontological categories emerge. Embodiment already is hinted at by the theories that focus on religious rituals but
; Tweney et al ., 2006). Even if one end of the proposed cognitive optimum has only modest psy- chological support, the other tail is indubitable: extremely complex, massively counterintuitive ideas are diﬃ cult to remember and transmit faithfully. Nev- ertheless, the proposed cognitive optimumtheory
). These adaptive and inherent mnemonic advantages attributed to cognitive templates derive from cognitive optimumtheory and are fundamental to the original theoretical formulation of the memorability of counterintuitive concepts (Boyer and Ramble, 2001 ; Sperber, 1996 ).
This study also hinges on
attributed to cognitive templates derive from cognitive optimumtheory and are fundamental to the original theoretical formulation of the memorability of counterintuitive concepts (Boyer & Ramble, 2001; Sperber, 1996).
This study also hinges on another key difference between the distinctiveness effect and
optimalitytheory applied to MCI and intuitive concepts. It was also the ﬁ rst study to attempt to apply, and to successfully apply, cognitive opti- mality theory to epistemic templates – which should not be overshadowed. We hope further theoretical work will highlight the role of epistemically incongruous
/benefit analysis of cost and informativity. While many of these accounts are promising, and formalized in the familiar frameworks of OptimalityTheory and Rational Speech Act Theory, none of them currently extend to embedded Manner implicature, and thus arguably need to be supplemented or recast in the backdrop of
relevance theoretic account of language use. In seeking to explain the association between round numerical form and approximate interpretation, Krifka (2002, 2007) considers (though ultimately rejects) an account couched in the framework of Bidirectional OptimalityTheory (Blutner, 2000), which draws on two