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-object-idea ‘assemblages’; or producing simple allegories of commodity fetishism, status, and alienation; or falling back on a form of secular animism where things have ‘a social life’ of their own. These recurring paradigms may be effective rhetorically because they employ a heuristic whereby the objects under our noses

In: Conceptualism and Materiality

life, and Lippard’s increasingly politicized assessment of the potentials of a ‘dematerialized’ art—although Masotta’s perspective was more radical, as the Argentinian writer aimed towards a dissolution of art in the mass media and finally in society. 64 Lippard’s trip to Argentina surely contributed

In: Conceptualism and Materiality